Samantha Brown

Owner/Licensed Professional Counselor
Pathfinder Counseling, PLLC
San Antonio, TX 78228

Samantha Brown, MS, LPC, NCC, is a Licensed Professional Counselor and the founder of Pathfinder Counseling, PLLC. She has been in the behavioral mental health field since 2018 and describes herself as “a therapist through and through,” with human connection at the heart of her work. Samantha takes a person-centered, humanistic, and relational approach, creating safe spaces where clients feel truly seen and heard. She is passionate about supporting neurodivergent individuals—particularly those with autism and ADHD—as well as women navigating identity development, including mothers reconnecting with themselves after the early stages of parenthood.

Following graduate school at The University of Texas at San Antonio, Samantha began her career conducting diagnostic assessments under the supervision of a licensed psychologist, working with individuals and families for hours at a time. This experience allowed her to witness diverse stories and recognize recurring patterns and gaps in support, especially for neurodivergent populations. Over time, she realized that many systems were not prioritizing the human connection that she values most. Motivated by this insight, Samantha launched her private practice, Pathfinder Counseling, full-time on April 1st of last year, with a mission to build a practice where empathy, leadership, and personalized care coexist.

In less than a year, Pathfinder Counseling has grown to include two additional therapists and is expanding into a larger office space. Samantha balances seeing five to seven clients daily while managing the many responsibilities of practice ownership, from answering phones and billing to team consultation and leadership. For her, entrepreneurship is an extension of her therapeutic work—creating spaces where healing can occur, relationships can thrive, and neurodivergent and underserved populations can access meaningful support. Samantha’s unique blend of clinical expertise, relational approach, and commitment to human-centered care continues to shape the thriving, inclusive environment at Pathfinder Counseling.

• Licensed Professional Counselor
• National Certified Counselor (NCC)

• The University of Texas at San Antonio - MS, Clinical Mental Health Counseling
• University of Arkansas - BA, Psych

Q

What do you attribute your success to?

I attribute my success to a combination of clinical experience, a person-centered approach, and a commitment to creating meaningful human connection. I have been in the behavioral mental health field since 2018, and after working for several agencies conducting diagnostic assessments under a psychologist, I realized that the systems I was in didn’t always prioritize the values that matter most to me empathy, relational care, and genuine connection. Motivated to build something different, I launched my private practice, Pathfinder Counseling, in February 2025, going full-time in April. Over the past year, I have grown from a solo practice to hiring two additional therapists and preparing to move into a larger office space. My work focuses on supporting neurodivergent individuals, particularly those with autism and ADHD, as well as women navigating identity development and mothers reconnecting with themselves after early parenthood. Embracing a humanistic, relational, and person-centered therapy approach, I have learned that leadership and empathy are not opposites, and growing my own practice has allowed me to create a space where both my clients and my team can truly thrive.

Q

What advice would you give to young women entering your industry?

I would absolutely say trust the process of our training, because you have to just be with people and sit with people and be open to learning. If you're a baby in the therapist world, that would be the best thing to do - just trust that process and be open to opportunities. On the business side, I would say just take the leap. I had a moment where I was so scared to jump into private practice. It was something I wanted to do, but I got this push from the universe that said now's the time, let's do it, let's jump. If I could go back, I would tell myself to make the jump sooner. I very much believe that things happen how they need to, but that would be the thing I would tell people - just trust in yourself and make the jump. At the same time, really rely on other people's wealth of knowledge. I'm no business expert, but I've really committed to reading the books, listening to the podcasts, and doing consultations and business coaching with people. Knowledge is power. So trusting yourself, making the jump, and then asking for support are my big pieces there.

Q

What are the biggest challenges or opportunities in your field right now?

I think the biggest challenge in our field when switching over to any kind of business thing is learning how to do that, because they don't teach us any of that in graduate school. That's been the biggest challenge for me - learning the business management side while being a therapist. I'm pretty resourceful, so I just lean on those resources. It's also been about being able to delegate out and manage systems as the practice grows. The business side required real humility because graduate school did not prepare me to run payroll, manage billing systems, or develop marketing plans. I had to become a student again, reading books, listening to podcasts, and investing in business coaching. There was a steep learning curve, but what I discovered is that entrepreneurship isn't about knowing everything - it's about being willing to learn, adapt, and keep moving forward even when the path feels uncertain.

Q

What values are most important to you in your work and personal life?

The values that are most important to me are human connection, empathy, and creating safe spaces where people feel valued and heard. I really value that relational, person-centered approach - those connection points are really, really important to me. I also try to bring levity and humor into my work, especially when we need to give ourselves grace. That can be really valuable when working with people. Boundaries and self-care are huge for me too. I'm trying to keep those work boundaries in place, which is a growth area, especially now that it's all on me and I can't really ever clock out because it's my practice. I find balance by finding small moments of joy, awe, and gratitude. My husband and I have a morning coffee ritual before he goes to work - we sit and have coffee together, and that's really important for starting my day. I make sure I have a small moment or step away at the end of the day too, giving myself that break from being in that therapist role. I'm also in therapy myself, because I think all the best therapists are in therapy too. It's important for us to have that additional support and to consult with others, whether in formal consultation or just talking with my other clinicians. We can't do this work in isolation.

Locations

Pathfinder Counseling, PLLC

San Antonio, TX 78228

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