Samantha Bryden
Samantha Bryden is a seasoned revenue enablement and go-to-market (GTM) leader, specializing in AI-driven sales strategies that drive measurable results. Currently a Senior Manager at Tricentis, she leads global initiatives to standardize sales and customer-growth call quality, leveraging AI to provide scalable coaching, feedback, and performance insights. Samantha partners closely with sales leaders and executive teams to translate strategy into action, ensuring adoption and measurable impact across renewals, expansion, and customer success teams.
Before joining Tricentis, Samantha built a distinguished career in tech consulting and revenue enablement, including nearly five years at Accenture, where she worked with global brands such as Google, Palo Alto Networks, Cox Communications, Iron Mountain, and Uber. Notably, she played a central role in developing the go-to-market strategy and scaling the ad sales program for Uber Eats, contributing to over $120M in revenue impact in its first year. Her approach combines operational rigor, data-driven insights, and AI-enabled systems to optimize sales effectiveness and team performance.
Samantha earned her Bachelor of Arts from the University of Illinois Urbana-Champaign, where she studied opera performance and participated in Phi Mu Sorority. She is known for her integrity, transparency, and commitment to moving quickly, testing ideas, and learning from outcomes. Beyond her professional achievements, Samantha actively engages in mentoring and volunteer work, applying her expertise to support teams, clients, and community initiatives across the tech and sales ecosystem.
• Building Trust
• Soft Skills for Sales Professionals
• Selling with Stories, Part 2: Stories Great Sales People Tell
• Selling with Stories, Part 1: What Makes a Great Story?
• Time Management: Working from Home
• Selling with Authenticity
• Hiring an Employee for Managers
• Virtual Interviewing for HR
• Performance-Based Hiring
• Interviewing a Job Candidate for Recruiters
• 15 Secrets Successful People Know about Time Management
• Sales Forecasting
• Coaching Employees through Difficult Situations
• University of Illinois Urbana-Champaign- B.A.
• Phi Mu
• University of Illinois at Urbana-Champaign
• St. Jude Children's Research Hospital - ALSAC
• Childrens Miracle Network
• National Honor Society
• Young Life
What do you attribute your success to?
I attribute my success to surrounding myself with the right people and being in the right environment, embracing new challenges, and applying AI to sales enablement with integrity and transparency—moving quickly, testing ideas, and learning from failure rather than waiting for perfection.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that it’s okay to fail or make a mistake, because every setback is an opportunity to learn and grow.
What advice would you give to young women entering your industry?
My advice to young women entering tech is to “pay it forward”—when you secure opportunities in underrepresented fields, use your experience to create the same openings for others and help them succeed.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in tech right now is navigating the rapidly evolving future of AI and its impact on the industry. The greatest opportunity lies in starting and scaling your own business, leveraging new technologies to innovate and grow.
What values are most important to you in your work and personal life?
Integrity is the value I prioritize most, guiding everything I do both in my work and personal life.