Samantha Fine

I attribute my success to a combination of creativity, strategy, and a steadfast belief in the power of thoughtful marketing. Over the past 16 years, my career has evolved alongside the digital landscape. I started in fashion public relations, where storytelling and brand perception were paramount, and eventually transitioned into digital media and paid social—roles that allowed me to blend data-driven decision-making with long-term growth strategy. The most meaningful chapter of my career began when I stepped into entrepreneurship. After leading paid social campaigns for global brands like Coca-Cola, I realized the impact I wanted to make was closer to home—helping female founders build sustainable, profitable businesses through strategic Meta advertising and marketing systems that support their lives. Today, I focus on growth with intention: creating strategies that drive measurable results while empowering founders, particularly mothers, to stay present for what matters most. Being able to pick up my kids at 3 p.m. while delivering a 12x return on investment for a client is the kind of success that feels truly aligned. I believe experience is the greatest teacher. While my background includes a journalism degree from Indiana University and multiple platform certifications, it is hands-on work—testing, scaling, and refining strategies—that has truly shaped my expertise. I stay deeply involved in entrepreneurial communities like Dear FoundHer, Entrepreneurista and MixerMind, where collaboration, shared learning, and honest conversations about business and motherhood are encouraged and celebrated.

Not every season is about growth. Sometimes it's OK to remain stable.

Starting your own business is hard—but so is working for someone else, following their rules, schedules, and salary. Taking the leap allows you to define your path, set your income, and build a vision aligned with your values. It requires patience and resilience, but by prioritizing impact, flexibility, and authenticity, the rewards are worth it.

The biggest challenges in my field come from balancing the demands of building a business with family responsibilities, especially as a woman. But entrepreneurship brings incredible opportunities: the flexibility to design your schedule, ownership of your work, and the ability to define success on your own terms. Replacing a corporate salary can take time, but creating a life and career that reflect your values makes the effort worthwhile.

From a marketing standpoint, a big challenge facing businesses and marketers is when and how to use AI. There are so many AI offers out there but customers are catching on. They want genuine connection. AI can be really helpful for founders, especially solopreneurs who don't have big budgets to hire a million different experts. But it can also remove some of the connection with customers when it gets overused. When it comes to AI and ads, I always say that Meta's AI, like all AI out there, is only as strong as the information you give it. If you don't have a ton of sales yet, if you haven't had your pixel on your site for a long time, Meta isn't going to know who to target. Just because AI is available doesn't mean you should use it. Be strategic about when and how you are using AI in your businesses and always remember, the output is only as good as the information it is given.

Family has always been at the heart of both my life and my work. A defining moment for me came when I was passed over for a promotion because they didn't think I would return to work after maternity leave. That experience highlighted the unfair choice many women face between professional success and family—a choice I refused to accept. Instead, I used it as the foundation for building my own media and marketing company, grounded in the belief that women deserve both fulfilling careers and rich family lives. Today, my work is guided by creating opportunities, visibility, and sustainable success for women, proving that balance is not only possible, but powerful.