Samantha Schnell

Samantha Schnell works in sales for a CPG Beverage startup specializing in innovative coffee lattes. She joined the company a couple of months ago after five years in the vitamins industry, where she focused on the natural side and enjoyed helping people improve their health from the gut up. Motivated by a desire to build a ground-up company and bring new products to market, she leverages her background in the natural products industry, which she was raised in, and her father's experience owning beverage companies. Samantha holds a bachelor's degree in advertising and graphic design. She is also certified through a 300-hour yoga teacher training program and as a health coach from the Institute for Integrative Health. Her professional achievements include being named Runner-Up Account Executive of the Year for her sales performance. She is currently participating in the Beyond CPG 12-week accelerator track to advance her brand from concept to investor readiness. In her role, she handles customer outreach, product and packaging development, broker identification, and targets grocery stores, food service, offices, and independent health food stores on the East Coast.