Her Story
About Sandi
Sandi Preston serves as Chief Strategy Officer at Translation, a position she has held for six years after progressing through strategy roles over her 16-year tenure at the company. With two decades of experience in marketing, she has maintained a consistent focus on audience insights, brand strategy, and brand planning since the start of her career. Preston began her professional journey aspiring to be a writer and editor in publishing before transitioning into marketing, where she applies her passion for storytelling to develop compelling and clear strategic visions. As a leader, she prioritizes building and mentoring teams, ensuring that ideas resonate through clarity rather than mere impressiveness, and advocates for maintaining the human heart and mind at the core of the work amid technological changes like AI. Her approach to success stems from maintaining vision and purpose while staying present each day as a spiritually oriented individual.
Her Interview
Ten minutes with Sandi
01What do you attribute your success to?
Having a sense of vision and purpose even when there was fear, staying present each day as a spiritually-oriented person focused on how to show up, starting days asking for support to show up in the best way.
02What advice would you give to young women entering your industry?
The future is malleable and shaped by our present thoughts, actions, and words. Stay present and make the most of where you are, what you say, and what you are thinking because that shapes your tomorrow.
03What values are most important to you in your work and personal life?
Family is my core. Mutual respect is a golden rule applied at every level. Clarity is essential - not just being smart or impressive, but bringing clarity forward in all interactions.
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