Her Story
About Sandra
Sandra Daubert is a dynamic enterprise sales leader and go-to-market strategist with over two decades of experience driving exponential growth across the SaaS, AI, and enterprise technology sectors. She is recognized for her ability to scale startups and lead high-stakes initiatives that consistently yield six- and seven-figure outcomes. Her track record includes orchestrating a 300% revenue surge for a Series A startup, doubling retail sector revenue at Upskill through a record-breaking Fortune 50 partnership, and spearheading multimillion-dollar expansions at AppDynamics, a Cisco company.
Her professional trajectory is defined by a nontraditional path rooted in resilience and self-driven evolution. After a formative period spent in Colorado pursuing a passion for snowboarding, Sandra returned to the East Coast to launch her career in software as a junior programmer at CSX Technology. This technical foundation, built through rigorous hands-on training rather than a conventional academic route, sparked a lifelong commitment to self-education. Today, she continues to sharpen her expertise through advanced platforms like Coursera and MasterClass while serving as an advisor for Alloy Partners, where she helps startups refine their go-to-market strategies for long-term viability.
Currently, as Regional Director of Enterprise at Miro, Sandra leads the go-to-market strategy for their AI-powered collaboration platform, translating complex product innovation into tangible business value. She specializes in building high-performance sales organizations, optimizing pricing structures, and aligning cross-functional efforts across product and customer success ecosystems. A people-first leader with a sharp strategic mindset, Sandra is dedicated to helping organizations navigate the current technological shift, believing that platforms like Miro are fundamentally redefining the future of global team collaboration.
Her Interview
Ten minutes with Sandra
01What do you attribute your success to?
For a long time, I attributed my professional drive to "survival mode." Before my move to Indiana, I was hitting record numbers and closing major deals, but much of that energy was fueled by a need to prove my worth and seek external validation. I operated under the belief that success was the only way to ensure security. However, finding a sense of personal peace and true happiness has completely shifted my perspective. I’ve realized that I no longer need to perform to prove who I am; instead, I perform because of who I can help.
This new chapter of my life has transformed my "why." My primary driver is now the opportunity to give back and pour into the success of others. There is nothing more rewarding to me than taking a team from "zero to hero" and helping individuals realize a level of potential they didn't know they possessed. I’ve stopped asking for permission to lead and have stepped fully into my role as a mentor and advocate.
By leading with a people-first mindset, I’m able to honor the lessons passed down to me by my own mentors over the years. My success is no longer measured just by the numbers I hit, but by the growth of the people I lead. Helping others find their footing and thrive in this industry is the greatest gift I can give back, and it’s what keeps me inspired every single day.
02What advice would you give to young women entering your industry?
My best advice is to maintain your confidence at all costs, especially when you feel it wavering. In the professional world, it often feels like confidence comes more naturally to men, but much of that is simply ingrained coaching and social expectation. While many women enter the workforce with immense energy and talent, the realities of a traditional corporate environment can sometimes dull that shine. It is vital to remember that everyone, regardless of their outward composure, is navigating their own insecurities. We are all operating on the same level, even if the "poker faces" suggest otherwise.
To thrive, you have to stay grounded in who you are and tune out the external noise. I’ve learned that, as a woman, there is often an unwritten expectation to perform at 110% just to be viewed as equal to a peer performing at 80%. You might feel like you have to be the "A-plus student" simply to be considered on par, but don’t let that pressure diminish your spirit. Use it as fuel to excel, but never let it make you feel "less than."
Finally, find a mentor. Surround yourself with people who have walked the path before you and can remind you of your value when things get tough. By staying resilient and seeking out the right support, you don’t just survive the workplace, you change the standard for everyone coming up behind you.
03What values are most important to you in your work and personal life?
At my core, I prioritize honesty, empathy, and integrity in every aspect of my life. In the professional world, it is common for people to adopt a "work persona" that feels disconnected from who they truly are. I’ve found that by showing up as my authentic self, I can eliminate that "Sunday Night Scary" feeling—that underlying anxiety that comes from knowing you have to spend the week performing or posturing.
I believe the most effective leaders lead with a blend of empathy and strength. To me, leadership means having broad shoulders—carrying the team’s challenges, fears, and dreams so they don't have to carry them alone. My role is to clear the path of obstacles and ensure that my team is the one in the spotlight for every win, no matter the size.
I also place a high premium on deep, meaningful connections. While small talk has its place at a cocktail party, I prefer the substance of real relationships. I am drawn to people who are authentic and honest—not just with me, but with themselves. When we lead and live with that kind of transparency, we create an environment where everyone can truly thrive.
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