Sandra Decastro

With an illustrious career spanning three decades in leadership, strategy, marketing, and event management, this passionate industry veteran has become a cornerstone figure in the corporate and education technology sectors. Her enthusiasm for the field and the meaningful relationships she's cultivated throughout her journey continue to drive her professional endeavors.

Currently serving as the Vice President of Marketing and Events at 1EdTech, she masterfully leads a dynamic team of marketing specialists. Under her guidance, the team works to establish 1EdTech as a thriving community of members dedicated to creating an open, trusted, and innovative education technology ecosystem. This ecosystem, enhanced by digital credentials, serves a crucial purpose: empowering learner potential. Her expertise extends to orchestrating two of the industry's premier events - the annual Learning Impact Conference and Digital Credentials Summit.

Before joining 1EdTech in 2012, she excelled as the General Manager of Association and Client programs at Ellucian. In this role, she skillfully steered the company's presence in industry and user events while fostering valuable partnerships with leading higher education associations.

Her professional prowess shines brightest in five key areas: cultivating industry relationships, developing compelling brand identities, crafting effective marketing strategies, executing flawless event management, and driving meaningful member engagement.