DeAnn
S. DeAnn Todd is a collaborative operations leader with more than a decade of experience spanning healthcare operations, durable medical equipment (DME), and creative event leadership. Currently serving in the DME field, she is recognized for her expertise in workflow optimization, vendor management, strategic enablement, and executive-level operational support. With an educational background from Arizona State University and Jefferson College, DeAnn brings a rare blend of analytical rigor, operational discipline, and creative direction to every role she undertakes. Throughout her career, DeAnn has led cross-functional teams, streamlined complex intake and fulfillment workflows, managed regional vendor partnerships, and supported value-based care initiatives within highly regulated healthcare environments. Her professional journey includes progressive leadership roles in insurance authorization, order conversion, revenue cycle operations, and team development, as well as long-standing experience in orthopedic clinics, skilled nursing facilities, and large healthcare systems. Known for translating complex processes into clear, actionable communication, she is deeply skilled in compliance oversight, performance alignment, data-informed decision-making, and scalable service delivery. Beyond her operational leadership, DeAnn is driven by a people-first philosophy rooted in trust, integrity, and collaboration. She believes in building lasting, win-win relationships that elevate teams, partners, and patient outcomes alike. Outside of work, she is a passionate singer and creative director, performing with her band and leading immersive events through Prop House Productions—an outlet that reinforces her strengths in collaboration, listening, and authentic connection. Grounded by family and guided by purpose, DeAnn continues to lead with heart, adaptability, and a steadfast commitment to making a meaningful impact wherever she serves.
What do you attribute your success to?
I attribute my professional success to diligence, authenticity, and an unwavering commitment to the highest personal and professional standards. I embrace adaptability and continuous learning, ensuring I stay ahead in a dynamic environment while fostering meaningful relationships built on trust and empathy.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is: Focus on creating value, not just completing tasks. When you consistently deliver impact and solve meaningful problems, opportunities naturally follow.
What advice would you give to young women entering your industry?
Own Your Expertise Early: Your voice matters. Confidence comes from preparation, so invest in learning and speak up.
Build a Strong Network: Mentors and allies will accelerate your growth. Seek authentic relationships, not just connections.
Embrace Continuous Learning: Medical & Operations evolve fast, so stay curious and adaptable.
Advocate for Yourself: Ask for opportunities, negotiate fairly, and make your ambitions known.
Lead with Empathy and Integrity: Compassion and ethics aren’t just values—they’re differentiators.
Your career is a marathon, not a sprint. Stay resilient, stay authentic, and never stop learning.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges right now in my field are:
- Workforce shortages & burnout
- Rising operational costs
- Cybersecurity risks
- Tech integration gaps
- Healthcare access inequities
On the flip side of that, the biggest opportunities are:
- Telehealth & hybrid care
- AI-driven efficiency
- Value-based care models
- Patient-centric digital tools
The field is at a crossroads: balancing cost pressures and workforce challenges with transformative opportunities in technology, care delivery, and patient engagement.
What values are most important to you in your work and personal life?
I am guided by integrity, authenticity, and a commitment to excellence in my work. I lead with empathy, foster collaboration, and embrace continuous learning to create meaningful impact. Accountability and respect form the foundation of every decision I make.
In my personal life, I value family, compassion, balance, and growth, prioritizing relationships, well-being, and lifelong learning. These values keep me grounded and ensure that success is measured not only by achievements but by the positive influence I have on others.
Locations
Medical Device Company
Saint Augustine, FL 32084