Her Story
About Sandy
Sandy Adamski serves as Partnerships Director at People Inc., where she has worked for less than two years after a 21-year tenure at Hearst Media Corporation and three years operating her own business. With 38 years in the media industry, her expertise centers on strategic marketing, media application, and sales, including responsibilities such as soliciting advertising partners, managing omni-channel campaigns, and conducting networking and sponsorship events. She earned a business degree in college and maintains an IAB Digital Certification along with continuous professional training. Adamski is also a certified Death Doula and belongs to several organizations, including the Advertising Association Federation (AAF), ThinkLA, the LA Coastal Chamber, and LA Works, through which she provides mentorship. She volunteers at an assisted living facility and attributes her success to her motto of showing up and following up. Adamski is authoring a business self-help book scheduled for release in January 2027 and values inspiring others while staying connected both professionally and personally.
Her Interview
Ten minutes with Sandy
01What do you attribute your success to?
I would say just that. Showing up and following up. That's my motto. Show up and follow up.
02What advice would you give to young women entering your industry?
It's a very rewarding space where you're constantly keeping up with what's happening in the cultural zeitgeist, so you're very connected that way. It's continuous learning, and it's rewarding financially. The industry attracts high-caliber people from all different walks of life. Join as many clubs, do as much networking. It all comes down to networking because it's a very personal business where you have to get to know people in order to do business.
03What are the biggest challenges or opportunities in your field right now?
The industry is becoming more tech-focused whereas before it was more emotional intelligence. That's been more of a challenge for me. Opportunities with AI, helping more with data.
04What values are most important to you in your work and personal life?
Being an inspiration to other people. Showing up for people, seeing people, and staying connected. That's inside work and outside of work.
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