Her Story
About Sara
Sara Anderson is the Global Revenue Activation Lead for North America at Workday, where she drives scalable revenue growth by aligning sales strategy, execution, and performance across the North American region. In her role, she partners across sales, marketing, and enablement teams to ensure consistent execution of go-to-market priorities, helping sellers operate with clarity, confidence, and impact. Her focus is on turning strategy into action—activating programs that improve productivity, strengthen alignment, and accelerate revenue outcomes.
She brings extensive experience in sales leadership, revenue operations, and performance enablement across the enterprise technology space. Throughout her career, she has held roles in sales effectiveness, business development, and strategic growth at organizations including Accenture, American Express, and BI WORLDWIDE. A former top-performing seller, she transitioned into leadership roles to scale her impact—moving from individual contribution to enabling high-performing teams and building systems that improve sales execution at scale.
Sara holds a degree in Liberal Arts Honors with a focus in Psychology and Nutrition from The University of Texas at Austin, and she applies behavioral economics principles to leadership, engagement, and performance strategy. Her expertise spans revenue activation, sales enablement, leadership development, and data-driven performance optimization. Outside of her corporate work, she is active in community leadership and nonprofit service, supporting initiatives focused on education, youth development, and women’s advancement.
Her Interview
Ten minutes with Sara
01What do you attribute your success to?
I attribute my success to self-belief, confidence, and intentionally developing my emotional intelligence. I’ve learned to trust myself, embrace assertiveness, and navigate environments that may sometimes discourage women from speaking up or standing out. I also value staying curious, being collaborative, and engaging early in team settings, which help strengthen confidence and competence. Equally important to me is lifting up other women—offering support, honest feedback, and encouragement rather than competition or criticism—because I believe lasting success is built not only on personal growth, but on empowering others around me.
02What’s the best career advice you’ve ever received?
Success isn't found in the perfect plan, but in the courage to begin. We often wait for a 'green light' that never comes, forgetting that momentum is built through movement, not observation. Don't wait for the opportunity to be perfect—take the lead and make it so.
"The way to get started is to quit talking and begin doing." — Walt Disney
03What advice would you give to young women entering your industry?
My advice to young women entering my industry is to prioritize discipline, strong work ethic, and a willingness to learn from both setbacks and successes. I’ve learned to stay humble in moments of achievement while also giving myself grace when things don’t go as planned, because both experiences create opportunities for growth. Early experiences, like figure skating, helped me build structure, resilience, and consistency, which continue to serve me professionally today. I also recognize that some strengths may be innate, such as being empathetic, competitive, and comfortable in social environments, but they still require discipline and intentional development. Ultimately, I believe success comes from a combination of natural strengths and the commitment to continually learn, adapt, and improve.
04What are the biggest challenges or opportunities in your field right now?
In tech sales, the hurdle isn't just the glass ceiling; it’s the 'broken rung' at the very first step into management. While women often exceed sales quotas at higher rates than their male counterparts, they remain significantly underrepresented in leadership, holding only about 21% of executive roles. Bridging this gap requires moving beyond mentorship to active sponsorship—where leaders don’t just give advice, but advocate for women in the rooms where deals and promotions are decided. There's an amazing opportunity ahead of us all.
"A mentor is someone who talks with you, but a sponsor is someone who talks about you." — Carla Harris
05What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are discipline, humility, emotional intelligence, collaboration, and a commitment to supporting the advancement of other women. I strive to stay disciplined in how I approach my goals, remain grounded in humility through both success and setbacks, and lead with emotional intelligence in my interactions. I also value collaboration and believe meaningful progress happens through strong, respectful teamwork. Above all, I am deeply committed to uplifting and creating opportunities for other women to grow and succeed.
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