Sara Brackett, Senior Specialist- Sales Enablement (AI and Salesforce) on Influential Women

Influential Woman · Digitalization in Sales

Sara Brackett

Senior Specialist- Sales Enablement (AI and Salesforce), BASF

Richmond Hill, GA

1Award received

Certifications · Degrees · Memberships

Degree PhD in Chemistry Degree University of Notre Dame Degree 2019 Degree Bachelor's degree in Chemistry with minor in Biology Degree Washington College Degree Chestertown Degree Maryland

Her Story

About Sara

My education background is actually in chemistry, and I still work for a chemical company, but I've moved into the digitalization space over the last 3 years. I went to grad school and graduated from the University of Notre Dame with a PhD in chemistry. I actually took an internship the year before I graduated with BASF in their PhD Leadership Development Program internship, and out of that internship, got an offer to join their full-time PhD Leadership Development Program. I finished in 2019 at Notre Dame and started in the fall of 2019 at BASF. The Leadership Development Program is a program that allows you to rotate into different businesses and job functions every 8 months, so I was really able to start in chemistry, but then move over into product management, and then eventually strategy. From that strategy position, I went into a full-time position in BASF which was where I did a little bit more digitalization and data, and that was my role prior to the current one I'm in. I've been in my current role for about a year and a half. The leadership development program gave me that freedom to morph from straight chemist to this business, digitalization, customer success type role that I sit in now. My role is project management for launching AI features within our businesses, and every day is very different. I field and talk to people in the business, understanding what their needs are - I always call it their wish list - and then I talk to our technical teams about what is possible, communicating back and forth to identify features and then roll those features out. Through this role, we've launched 5 different features now to support businesses, and we're getting feedback that it's helping about 40% of time savings with the sales teams that are using them.

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