Sara Castillo, UX/UI Designer on Influential Women
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Influential Woman · Marketing

Sara Castillo

UX/UI Designer, Wholesome Goods

Clearwater, FL 33760

8Years experience
4Awards received

Certifications · Degrees · Memberships

Degree Southern New Hampshire University- Bachelor's Degree Udacity- Nanodegree Cert Certified in Interaction Design from UC San Diego Cert Certified in User Interface Design Specialization from University of Minnesota Cert Nano Degree in Digital Multimedia from Udacity Cert Web Design Specialization from University of Michigan Member Women in Tech for Gender Equality

Her Story

About Sara

Sara Castillo is an accomplished product designer and UX/UI specialist with more than six years of experience creating user-centered digital experiences across multiple brands and industries. Currently serving as a Product Designer at Wholesome Goods, she leads rebranding initiatives, website redesigns, and digital product enhancements that improve customer engagement, increase conversions, and strengthen brand identity. Her expertise in Figma, interface design, and conversion optimization allows her to develop intuitive solutions that balance business goals with exceptional user experiences.

Throughout her career, Sara has worked with a diverse portfolio of brands, helping organizations modernize their digital presence and improve customer retention through thoughtful design strategies. Her professional approach is grounded in curiosity, continuous learning, and a commitment to human-centered design principles. She has earned a Bachelor’s degree in Graphic Design from Southern New Hampshire University while working full-time, demonstrating remarkable dedication and resilience. She has further expanded her expertise through certifications in Interaction Design from UC San Diego, User Interface Design from the University of Minnesota, and advanced digital design studies through Udacity.

Beyond her professional accomplishments, Sara is a passionate advocate for diversity, inclusion, and lifelong learning. As a member of Women in Tech for Gender Equality, she supports initiatives that empower women and contribute to charitable causes. She also volunteers with local no-kill animal shelters and pursues creative interests including photography, drone photography, music, yoga, and chess. In recognition of her leadership, innovation, and impact in the design field, Sara was selected as one of the Influential Women representing St. Petersburg, Florida, for 2026.

Her Interview

Ten minutes with Sara

01What do you attribute your success to?

I think that just having, like, a great support system, like, my husband has been monumental to myself, but also being resilient, so taking on, taking in the punches, but still kind of coming back, you know, it was very difficult to work full-time, go to school full-time which I had to do for 4 years. And then also, kind of taking the time to learn the industry, so I think just having, just kind of keep coming back to, and being curious, I guess. It's what's made me successful.

02What’s the best career advice you’ve ever received?

Honestly, the best advice I have been given is probably from someone who I met when I wasn't sure about school. I was kind of on the fence. I was like, I don't really probably need this, you know? I was, like, 18, 19 years old, and it was this random stranger I was just having a conversation with. He kind of just looked at me in the eyes, and he says that education is extremely important, and knowledge is power. And the more knowledge you have, the more successful you are going to be, whether you go to school or you don't, but he was kind of alluding to going to school. Yeah, so he kind of told me, you know, you need to go back to school, you need to do what you have to do, so that kind of, like, really stuck with me as him being a stranger.

03What advice would you give to young women entering your industry?

I'm considering myself, well, I am neurodivergent, so it's been, like, very, very difficult for me to kind of be at the level of people who are neurotypical. So, just honestly pushing through and just doing everything you can to, you know, know that you are going to be different, know that you're going to be, you know, weird, it's okay, it's okay. Like, you are going to be able to make it no matter what, just as long as you try and you put everything you can in it. Just because we're not at the level, or because you behave the way that other people behave, it's okay. You can be you and still be successful, basically. That's what I will say, because that's what I wish was told to me, you know, because I never felt like I was at the level of others, but at the end of the day, I persevered, I got my degree. There are many people in my industry who are neurotypical, who are not even able to find a job, and I'm still here, you know, thriving.

04What are the biggest challenges or opportunities in your field right now?

I guess, like, one that's both a challenge and an opportunity is artificial intelligence. It's a challenge one because it is being used a lot for designs, and they're not transferring well, so a lot of people don't, they're not liking what's coming out of the AI, they're not kind of having that human connection that if a designer were to design it, they will have. So that's like a challenge. It's like navigating with the AI, especially working for a company that, yes, they do love tech, and they're very curious all the time, but they're trying to integrate a lot of it, and it's just a very new technology. So we're trying, our challenge is just navigating how we can best get the best outputs out of it. But it's also, like, a great opportunity as well, because we don't know, like, where this is going to lead, so how smart it is going to get. So, we're at, like, that cusp of, okay, we don't know, you know, what's about to happen, but it's a great opportunity for people who know how to use it, and they use it well.

05What values are most important to you in your work and personal life?

In my work, it's diversity and acceptance. It's, like, my one of my top things, continuing to learn and staying curious. So, like, working for companies that are constantly improving themselves, whether that is with technology or with other policies. And I think just communication is important, and I will say that across work, and also across, like, my personal life as well. Overall, just being accepted, no matter, like, who you are, what your background, or where you come from, it's, like, my top right now. And then, having good communication, and then also, constantly improving myself. Like, for example, my husband's now going to school later on in life, and I respect that a lot about him. And then, you know, we're trying, we're trying to, like, diet, and we're trying, you know, constantly trying to be better. I think that that's extremely important.

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