Sara Connor
Sara Conner is a StorySelling expert, TEDx speaker, and transformational coach based in the Dallas-Fort Worth Metroplex, known for helping sales teams and high-performing women turn communication into measurable results. As the CEO of Imagine More Academy and a leader in sales training, she specializes in teaching individuals and organizations how to drive revenue, increase retention, and boost conversion through strategic storytelling. Her proprietary StorySelling framework has helped automotive sales teams generate tangible outcomes in as little as 14 to 30 days, proving that success is often less about what is being sold and more about how it is communicated.
With a career spanning nearly three decades, Sara brings a unique blend of corporate, entrepreneurial, and faith-based leadership experience. She has delivered keynote speeches and workshops to audiences of all sizes across the United States and internationally, equipping leaders with the tools to communicate with clarity, confidence, and purpose. In addition to her corporate work, she coaches a select group of high-achieving women, helping them transition from traditional career paths into purpose-driven entrepreneurship by turning their ideas into profitable, fully realized ventures.
Sara’s work is deeply rooted in her belief that selling is an act of service and that true success comes from aligning purpose with execution. Drawing on her extensive background in ministry, counseling, and leadership development, she empowers individuals to complete what they have started and step fully into their potential. Whether she is training a sales team, speaking on stage, or coaching women to build their next chapter, Sara is driven by a mission to help others find their voice, create impact, and build lives of both meaning and prosperity.
• Ordained Minister from Christ for the Nations Bible College (1993)
• Cross-Cultural Training Certificate
• Certified Christian Counselor
• Right-brain Therapy Certification
• Christ for the Nations Bible College
• Jacksonville Theological Seminary- Bachelor's
• TEDx Speaker
What do you attribute your success to?
I attribute my success to being death-conscious about how we live our lives and how much time we have left. My mom was murdered when I was a teenager, and that created a very death-conscious level of living for me in terms of how much time we did not have left. I had a recurring vision of her going down into the ground, and it wasn't just her empty corpse, it was her unfulfilled dreams and unfinished business going down with her. I could see things she talked about, places she had wanted to go, things she had wanted to complete, and they never got done. So for me, I began to see myself as wanting to die empty - literally empty. It's better to live with the failure of trying than the regret of never having tried. That vision and that commitment to not let dreams die unfulfilled is what drives everything I do.
What advice would you give to young women entering your industry?
I would say that lead with service. That selling is serving. If you want to get into this place, come from a place of transformational service. Income will always follow where intention is pure. I know we're in a dog-eat-dog world, I know that we can race after things, but if you want to come into being a life transformer, a life advisor, if you want to make a really good income transforming people's lives, then be sincere about it and understand that your client is normally just 10% or one step behind you. You don't have to have 10 steps ahead to start. You can just give yourself the permission to not be stuck by knowing that you're already equipped with everything you have to begin. Now, you may need more instruction to scale, but to start, you are already way ahead than you think.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is overcoming cultural conditioning that leads many women to defer their own dreams, often rooted in people-pleasing and waiting for permission instead of taking action. At the same time, there are powerful opportunities to expand corporate training around women’s leadership and diversity, offer deeper transformational experiences through retreats, and grow targeted programs—like automotive sales training—that equip women to lead and succeed in specialized industries.
What values are most important to you in your work and personal life?
The most important value to me is the sacredness of influence. I believe that you should be aware that you hold a certain amount of influence, no matter what that influence is and what measurement you want to use. That influence is sacred. I wanted to be among other women who valued the sacredness of influence, because I've seen what it can do from a pastoral standpoint. I have been in the worst of situations and the greatest of situations with people, and seeing that influence of just showing up has shifted them from breaking apart and total destruction at some point, or from taking them from one level to another level. I also deeply value the joy of the Lord as strength. When a woman is fulfilling what is done, when she gets to do what she feels is gnawing at her and she completes that, that joy turns over into a different kind of economy that benefits everyone around her, including herself. Happiness is a currency.