Her Story
About Sara
Sara Freitag is a writer, photographer, and creative entrepreneur dedicated to capturing meaningful stories through the power of visual and written storytelling. As the founder of Sara Ruth Creative, a boutique content production company based in Carlsbad, California, she specializes in luxury wedding, lifestyle, and portrait photography, as well as brand storytelling, copywriting, editing, and creative direction. With more than 15 years of experience in photography and over a decade in digital and print storytelling, Freitag has built a career centered on authentic connection, thoughtful creativity, and helping individuals and brands share their unique voices.
Freitag’s diverse creative background includes working with publications, brands, and organizations such as Brixton, Carlsbad Magazine, Locale Lifestyle Magazine, Organifi, Açaí Roots, and Women Speakers Collective. She earned a Bachelor of Arts in Communication with double minors in Literature & Writing and Women’s Studies from California State University San Marcos, graduating summa cum laude while developing her skills as a writer, editor, and visual storyteller. Her professional journey has included brand marketing, editorial leadership, photojournalism, and entrepreneurship, allowing her to bring a unique blend of strategy, creativity, and empathy to every project.
Beyond her creative work, Freitag is passionate about using storytelling as a tool for connection, empowerment, and positive impact. She supports organizations that uplift women and communities, including contributing her photography skills to initiatives focused on advocacy and empowerment. Through Sara Ruth Creative and her custom poetry business, Sunflower Friday, she continues to create intentional experiences that celebrate people’s stories, believing that every person and brand has a story worth preserving.
Her Interview
Ten minutes with Sara
01What do you attribute your success to?
I attribute my success to the mentors and opportunities that have shaped my journey. Autumn Cats played a significant role by opening doors for me to photograph for the Women’s Speakers Collective, allowing me to grow both creatively and professionally. I also credit my diverse background and unconventional path—including growing up in Italy, experiencing different cultures, and earning my degree in communication with minors in women’s studies and literature—for giving me a unique perspective and a deeper appreciation for storytelling.
02What advice would you give to young women entering your industry?
My advice to young women entering this industry is to prioritize taking care of themselves first. Learning to regulate your nervous system and doing the inner work necessary to stay grounded will allow you to show up with confidence, creativity, and clarity. When you are healthy and balanced, you can create more meaningful experiences for your clients and build a sustainable career.
03What values are most important to you in your work and personal life?
The values that are most important to me are service, mentorship, and using my skills to make a positive impact. Throughout my life, I have enjoyed leading and supporting others through photography, church, sports, and creative communities. I am also passionate about giving back through my volunteer work with Generate Hope, where I use photography to help support an organization providing housing and trauma recovery for trafficked women.
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