Sara Holtz, Chief Marketing Officer on Influential Women

Influential Woman · financial services, Software-as-a-Service (SaaS)

Sara Holtz

Chief Marketing Officer, Optimal Blue

Plano, TX 75024

Certifications · Degrees · Memberships

Degree University of North Texas MA Degree English/Creative writing focus 1997 - 1999 Received 4.0 GPA

Her Story

About Sara

Meet a transformative force in the marketing world - a seasoned strategist who has spent two decades masterfully shaping brand narratives and delivering exceptional results. At the helm of a prestigious marketing and communications team, this dynamic leader is revolutionizing the SaaS industry with innovative approaches and measurable impact.

With an impressive career spanning key leadership positions, including Vice President of Demand Marketing and Communications at ICE Mortgage Technology, Head of Internal Communications at Ellie Mae, and Head of Marketing and Communications at PremierOne Credit Union, they have consistently demonstrated excellence in driving organizational success.

Their expertise lies in orchestrating data-driven strategies and fostering seamless collaboration across departments. By skillfully uniting cross-functional teams and implementing strategic initiatives, they continue to be an instrumental force in achieving long-term business objectives. Their leadership in the MarCom space exemplifies the perfect blend of strategic thinking, practical execution, and measurable results.

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