Sara Leonard, Chief Marketing Officer on Influential Women

Influential Woman · education management

Sara Leonard

Chief Marketing Officer, Carolina Science Education

Burlington, NC 27215

Certifications · Degrees · Memberships

Degree University of Rochester Bachelor of Arts - BA Degree English Language and Literature Degree General 1994 - 1998

Her Story

About Sara

A dynamic and accomplished marketing executive who masterfully bridges the worlds of traditional and digital marketing, bringing a unique blend of strategic vision and people-centric leadership. With an impressive track record of driving revenue growth, they excel at balancing core business operations while fostering innovation across both physical and digital product landscapes.

Known for their transformative approach, they bring invaluable expertise to both Fortune 500 companies and ambitious startups, championing an innovation-first mindset coupled with agile methodologies. Their exceptional emotional intelligence sets them apart as a natural leader who nurtures talent and builds high-performing teams.

Their comprehensive understanding of the US retail ecosystem spans all channels, while their expertise in performance marketing has delivered outstanding results in both Direct-to-Consumer (DTC) and Business-to-Business (B2B) sectors. Their professional toolkit includes deep proficiency in Strategy Development, eCommerce, Product Development & Commercialization, Marketing Management, and Market Planning. They bring particular insight to Consumer, Customer & Channel dynamics, with extensive experience in analyzing Syndicated Data across Fast-Moving Consumer Goods (FMCG), Medical Devices, and Biotech industries.

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