Sara Picazo

Sara Picazo Gilbreath is a seasoned Senior Integrated Media Planner and Buyer based in the Los Angeles area, specializing in omnichannel media strategies that span TV, CTV, radio, OOH, display, paid social, programmatic, and SEM. With extensive experience translating brand and performance objectives into actionable media plans, she ensures campaigns deliver measurable results while aligning creative, messaging, and business goals. Sara is particularly skilled in multicultural audience strategies, driving media decisions for Hispanic and diverse consumer segments, and maintaining continuity across planning, buying, and post-launch optimization.
Over her career, Sara has held senior media roles at Orci, Avalere Health, Bloom Ads Global Media Group, Walker Advertising, and The Axis Agency, leading cross-functional teams, managing multimillion-dollar budgets, and developing integrated campaigns for top-tier clients in healthcare, retail, and DTC sectors. She is recognized for her strategic insights, hands-on execution, and ability to foster collaboration across internal teams and external vendors, ensuring media investments achieve maximum impact.
Sara holds a Bachelor of Business Administration in Business Communications with a minor in Media Broadcasting & Production from UCLA and a Strategic Marketing credential from Cornell University. Beyond her professional achievements, she is committed to volunteering in causes such as child welfare, education, health, veterans’ support, and arts and culture. Colleagues describe her as collaborative, insightful, and warm—bringing both strategic acumen and genuine kindness to every project she undertakes.
Sara works in the Advertising & Media industry, with a focus on integrated and multicultural media planning and buying.