Her Story
About Sara
Sara Schaffer founded Wild Branch to help authors, speakers, and nonprofit leaders get their messages out through their books and speaking. She began speaking and writing in the early 2000s, with her blog posts turning into her first book, Up to No Good, around 2006. For the past four years, coaching has been her primary focus, though she continues speaking on topics such as marketing. Schaffer credits mentors including Jennifer Reyes and Sarah Gray for guiding her transition into coaching. She advises young women entering the field to recognize the three parts of writing (writing, publishing, and marketing), persist through many no's to reach the right yes, and see both writing and coaching as part of a bigger picture of service. Her faith is central, starting each day with Bible study and coffee, supported by her family, especially her husband, and her coach and community.
Her Interview
Ten minutes with Sara
01What advice would you give to young women entering your industry?
There are three pieces to writing: the writing, the publishing, and the marketing. We all have to deal with a lot of no's to get to the right yes. There's room for women in coaching, especially financial coaching. See both writing and coaching as part of the bigger picture of service. Have tenacity to push forward, know that you're called to bring a message to the world.
02What are the biggest challenges or opportunities in your field right now?
There is an old boys club in some things, and in some circles of faith it can be harder for women to break through. But talent trumps culture, and people are still breaking through cultural struggles.
03What values are most important to you in your work and personal life?
My faith is central; every day starts with time in the Bible and a hot cup of coffee. My family is a huge support, especially my husband. I also rely on my coach and community. I prioritize serving within my home.
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