Sarah Baskin

Meet Sarah, a dynamic force in the marketing world who transforms brands through her innovative vision and strategic expertise. With an MBA and over two decades of experience spanning CPG, entertainment, e-commerce, and education, she's mastered the art of connecting with diverse audiences – from millennials to moms, Gen Z to Gen Alpha, and everyone in between.

As the Founder & Principal of Free Play Marketing, Sarah empowers growing consumer businesses to make an outsized impact in their markets. Her secret? A powerful blend of multi-channel marketing innovation and proven expertise in customer acquisition, retention, product IP development, and team leadership.

Beyond her professional achievements, Sarah dedicates her time to nurturing the next generation of business leaders as a Mentor and Coach at Girls with Impact: Business & Leadership Academy. Her commitment to excellence and passion for driving results makes her an invaluable partner for brands ready to elevate their market presence.