Sarah Casden

Meet a dynamic force in the marketing world - a visionary leader who has masterfully navigated the evolving landscape of media and entertainment for over a decade. With an impressive blend of creativity and pragmatism, they've built a career that spans the full spectrum of marketing innovation.

Their journey began in Linear Television broadcast buying, laying a solid foundation in traditional media. This experience proved invaluable as they skillfully transitioned into the digital realm, honing their expertise at Taykey and Tumblr, where they mastered the intricacies of digital and social media strategies. Their career trajectory led them to Roku, a leading OTT platform, where they further expanded their sales prowess in the streaming entertainment space.

In a bold entrepreneurial move, they founded HelloWellness, a specialized marketing agency that carved out its niche in the wellness sector. The agency became known for its innovative approach to influencer partnerships and experiential activations, demonstrating their ability to create meaningful connections between brands and audiences.

Currently at Headspace, they're channeling their expertise into a noble mission: enhancing global health and happiness. Their role involves orchestrating comprehensive marketing strategies across multiple channels, from traditional linear TV to cutting-edge OTT platforms, influencer collaborations, and affiliate marketing initiatives.

As a strategic marketer, they've consistently demonstrated the ability to craft compelling campaigns that not only capture market share but also build lasting brand relationships. Their philosophy is clear and proven: the combination of data-driven creative strategies with precise go-to-market execution is the key to winning not just consumer attention, but their loyalty and trust as well.

With an unwavering focus on delivering measurable, scalable results, they continue to push the boundaries of what's possible in marketing, always staying true to their commitment to effectiveness and innovation.