Sarah K. Dickenson
Sarah K. Dickenson is a multifaceted communications professional, U.S. Army veteran, and entrepreneur with extensive experience in business, nonprofit leadership, and executive coaching. Based in Destin, Florida, she currently serves as the PTO Board President at Saint Mary Catholic School, where she leverages her leadership skills to coordinate volunteers, contribute to school advisory initiatives, and provide strategic guidance on marketing and fundraising. Sarah’s career is marked by her dedication to helping others thrive, combining empathy, mental toughness, and a servant-leadership approach to every endeavor she undertakes.
With over two decades of experience as a Mary Kay Independent Beauty Consultant, Sarah honed her skills in client relations, mentorship, and philanthropy, fundraising for causes such as cystic fibrosis, women’s shelters, and local nursing homes. She also held leadership roles in wellness and massage therapy, becoming a Board Certified Licensed Massage Therapist and specializing in myofascial release, neuromuscular therapy, and aromatherapy, while offering wellness programs to B2B clients and healthcare systems.
Sarah’s academic achievements include a Bachelor of Science in Business Administration from the University of West Florida and completion of a Master’s-level course in Nonprofit Management at Liberty University, demonstrating her commitment to continuous learning. Across her career, she has consistently combined professional excellence with personal values, emphasizing resilience, service, and the empowerment of those around her.
• Board Certified Licensed Massage Therapist
• American Massage Therapy Association
• Nationally Certified Licensed Massage Therapist
• Liberty University- Master's
• Pensacola School of Massage Therapy & Health Careers
• Defense Information School
• University of West Florida- B.S.B.A.
• U.S. Army
What do you attribute your success to?
I attribute my success to dedication and perseverance, shaped by nearly a decade of service in the U.S. Army and following in my family's footsteps, as many of them—including my husband—have served. My passion for community and education has led me to actively contribute locally, including opening Holy Family Catholic Academy this fall in the beautiful community of Fort Walton Beach, Florida.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that I can achieve anything I set my mind to—if I work hard, set clear goals, and stay determined, success will follow.
What advice would you give to young women entering your industry?
My advice to young women entering my industry is to aim as high as you can and always seek guidance from the Creator, who holds your future.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and greatest opportunities—in my life right now is balancing care for my three amazing sons, brilliant daughter, and supportive husband while continuing to make a meaningful impact in my community. Returning to Florida after serving my country gives me the chance to leverage my experience and contribute positively to the state I love.
What values are most important to you in your work and personal life?
The most important values in my life are my family and my faith in God; we strive to live spiritually, serve others, and make a positive impact, including feeding the homeless together.