Influential Woman · Product and Brand Development
Sarah Dziatko
Senior Market Research Analyst, 52Launch
Boston, MA 02467
I realized leadership doesn't always see the day-to-day gaps and that's okay. I've learned not to wait, but to act, improve, and let the results speak.
Sarah Dziatko · In Her Own Words
Her Story
About Sarah
I help founders and teams turn fuzzy consumer product ideas into launch-ready, insight-driven businesses. As a Senior Market Research Analyst and team lead at 52Launch, I sit at the intersection of consumer insights, strategy, and operations. I translate fuzzy concepts and scattered research into clear, data-backed opportunities that guide product design, positioning, and go-to-market strategy.
My work focuses on de-risking early-stage products: sizing opportunities, mapping the competitive landscape, building personas, and shaping product and brand positioning that actually resonate with real people. I lead a small, cross-functional team, serve as a primary client partner, and facilitate strategic sessions—from naming and messaging workshops to launch planning to move ideas from “interesting” to “investable.”
Before 52Launch, I built a strong foundation in marketing operations at Epiq, supporting large legal clients, learning project management, and honing my professional communication. That experience honed my ability to organize complexity, standardize workflows, and make information usable, skills I now apply to research, internal processes, and client communication in a fast-moving startup environment.
I earned my BBA in Marketing from Drexel University’s LeBow College of Business, with a minor in Philosophy, and have been a certified yoga instructor since I was 16. Outside of work, you’ll usually find me outdoors hiking or backpacking, spending time with my cat, or exploring an art market for a unique find, interests that shape how I show up as a thoughtful, grounded leader and collaborator.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
I attribute my success to a supportive manager who helped streamline workflows and boost my confidence through wins. Positive feedback from partners and my director reinforced my abilities. Being advocated for built my self-belief and taught me to advocate for myself. Taking on challenging tasks I avoided also strengthened my growth and provided valuable lessons.
02What’s the best career advice you’ve ever received?
My mom's best career advice after college was to pursue what I want without waiting for the perfect time, which never comes. She urged me not to overthink decisions or stay stuck wondering if it’s right to change but to take risks when something matters. I followed this when leaving a secure job, and though busier now, it was the right choice. I’ve learned that even failed changes offer clarity and prevent long-term regret about “what ifs.”
03What advice would you give to young women entering your industry?
I advise young women entering my industry not to fear being seen or speaking up, even about small or uncertain things. Early on, I learned to advocate for my work, like in an all-hands meeting, when I was the only one to share a project update and team wins, leading to recognition from leadership. This reinforced that you are often your strongest advocate. I also suggest sharing wins regularly, no matter how small, and keeping a record of accomplishments to confidently discuss your impact in reviews and career talks.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my industry is finding the right balance between AI and human creativity. AI can accelerate research and execution, but it’s still a word model, not a source of truly original ideas. We hire marketers for judgment, taste, and insight, not just output. I’d love to see clearer guidelines on where AI should not be used, so we don’t erode the creative, strategic thinking that makes our work valuable. AI is great for repetitive, process-driven tasks. Humans should own the parts of marketing that require nuance, originality, and real critical thinking.
05What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are mindfulness, mental-health awareness, and thoughtful communication. I also prioritize recognizing colleagues’ contributions, using intentional and respectful language, and protecting human creativity in marketing.
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