Her Story
About Sarah
Sarah Geisler is an accomplished higher education professional, marketing educator, and communications specialist who serves as the Administrative Coordinator and Adjunct Faculty Instructor for the Department of Marketing at the University of North Texas. With nearly a decade of experience in higher education, she has built a career centered on academic administration, student success, and marketing education. Geisler began her journey as a work-study student in the Department of Construction Management at Colorado State University before advancing to Pikes Peak State College during its transition to a four-year institution. She has spent nearly four years at the University of North Texas, where she manages departmental operations while teaching Foundations of Marketing to non-business majors. Geisler earned a Master of Science in Interdisciplinary Studies with concentrations in Marketing and Journalism from the University of North Texas in 2025, complementing her bachelor's degree in Psychology from Colorado State University. She is committed to continuous professional development and has earned numerous industry-recognized credentials, including certifications in Google Ads, Google Analytics, Google Ad Manager, Adobe Content Creation, Adobe Graphic Designer Professional, Adobe Marketing, and Excellence in Teaching Online. Her expertise spans communications, branding, digital marketing, instructional design, and emerging marketing technologies, allowing her to bridge academic theory with real-world application in both administrative and classroom settings. Driven by a passion for lifelong learning and student advocacy, Geisler is dedicated to helping students develop the practical skills needed to succeed in today's evolving marketing landscape. She attributes her professional growth to the unwavering support of her family, mentors, and colleagues, along with her own perseverance, curiosity, and determination to continually expand her knowledge. Through her work in higher education, she remains committed to fostering meaningful learning experiences, strengthening departmental operations, and advancing innovative approaches to communications and digital marketing.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
Having a great support system and an amazing husband who encouraged me to reach for the next position and to keep dreaming bigger, along with drive, perseverance, and being a lifelong learner.
02What’s the best career advice you’ve ever received?
Would you rather say you at least tried and failed, versus the fear of failure kept you from even beginning? I would rather say I tried and failed than I gave up and counted myself out before I could even start.
03What advice would you give to young women entering your industry?
Find what you're passionate about, and do everything you can to make your life purpose that passion.
04What are the biggest challenges or opportunities in your field right now?
The number one challenge is overcoming self-doubt. The field of marketing is vast, with many different areas to specialize in, such as digital marketing, AI, retailing, advertising, and branding; it can be a bit overwhelming to look at from the outside.
05What values are most important to you in your work and personal life?
Honesty and resilience. Honesty is the best policy. In my opinion, being straightforward and transparent helps build your personal authenticity and strengthen your relationships. Resilience is another important value because getting told no once doesn't mean it's the end of the world. It just means you need to look for another path.
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