Influential Woman · Software/SaaS
Sarah Ghirardo
Director for Marketing Pro, ServiceTitan
Pleasanton, CA 94566
Growth isn't about convincing everyone you're right. It's about staying aligned with your purpose until results speak louder than opinions.
Sarah Ghirardo · In Her Own Words
Her Story
About Sarah
Sarah Ghirardo is an award-winning marketing and product leader with over 20 years of experience driving growth across home services, SaaS, and technology. Currently serving as Director of Marketing Pro at ServiceTitan, she leads initiatives at the intersection of artificial intelligence, data, and contractor success—helping thousands of businesses unlock revenue through smarter marketing, automation, and customer engagement.
Throughout her career, Sarah has built and scaled teams, launched AI-powered products, and championed innovation across HVAC, plumbing, electrical, and other skilled trades. Her work spans product strategy, go-to-market execution, content systems, customer adoption, and operational excellence.
Beyond her corporate leadership, Sarah is deeply committed to developing the next generation of industry leaders. She founded LadyTitans to create opportunities for women in skilled trades and technology and co-hosts The TradeMarke Podcast, where she explores emerging trends in AI, leadership, and the future of work.
Recognized as a 2025 Top 30 Most Influential Woman in HVACR and recipient of multiple industry honors, Sarah is known for bringing together technology, community, and human-centered leadership to transform how contractors build and grow their businesses.
A graduate of the University of Alabama in Huntsville with a degree in Business Administration and Marketing, Sarah's mission is simple: empower people, elevate the trades, and help businesses harness innovation to create lasting impact.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
Success, to me, has always been about people.
My family has been my greatest support system and my children are my why. They've shaped how I lead, how I make decisions, and what I choose to build. Balancing a demanding career with motherhood hasn't always been easy, but it has given me perspective on what truly matters.
I've also learned that our greatest purpose often lives in service to others. Whether through the trades, technology, or community, I believe we are here to help people thrive. The impact we leave behind is measured not just by what we build, but by the people we elevate along the way.
02What’s the best career advice you’ve ever received?
Two pieces of advice have profoundly shaped my career.
The first came in the form of a question: "Who is Sarah Ghirardo?" That question taught me that identity isn't fixed. We have the power to evolve, rewrite our story, and become who we're called to be in each season of life.
The second was: "Is this scalable?" That question transformed how I lead. If something depends entirely on me, it eventually becomes a bottleneck. Great leadership isn't about doing everything yourself it's about building systems, empowering others, and creating impact that extends beyond your own capacity.
Together, these lessons have shaped my leadership philosophy: stay curious, keep evolving, and build in ways that allow others to rise with you.
03What advice would you give to young women entering your industry?
Take up space before you feel ready.
Too often, women wait until they have every qualification before raising their hand. Growth doesn't happen when you're comfortable it happens when you're willing to learn in public, ask questions, and step into opportunities that stretch you.
Find mentors, but also find peers who challenge and support you. Build relationships before you need them. Stay curious about emerging technologies like AI because they will reshape every industry, including the trades.
Most importantly, don't try to fit into someone else's definition of leadership. The industry doesn't need more copies. It needs leaders who bring empathy, innovation, and authenticity to the table.
Your perspective is not your limitation. It's your advantage.
04What are the biggest challenges or opportunities in your field right now?
We are living through one of the most transformative moments in history as artificial intelligence reshapes how businesses operate and how work gets done.
The opportunity is immense. AI has the potential to help solve labor shortages, improve customer experiences, increase efficiency, and unlock entirely new ways for contractors to grow and serve their communities.
The challenge isn't the technology itself it's adoption. Many businesses are still figuring out how to implement AI responsibly, effectively, and in ways that create value for both their teams and customers.
I believe the future belongs to organizations that combine technology with human expertise. AI won't replace the trades. It will amplify them. The companies that embrace innovation while staying grounded in people and community will define the next generation of industry leadership.
05What values are most important to you in your work and personal life?
At the center of everything I do are faith, family, service, curiosity, and integrity.
As a mother, my children are my greatest purpose and my biggest reminder of what truly matters. They shape how I lead, how I prioritize my time, and the legacy I hope to leave behind.
Professionally, I believe leadership is about creating opportunities for others to succeed. Whether through technology, community, or mentorship, I'm driven by helping people grow and building systems that create lasting impact.
I'm also deeply curious. Curiosity has been one of the greatest drivers of my career especially during a time when AI and emerging technologies are changing the world around us.
Above all, I strive to lead with integrity, because how we build is just as important as what we build.
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