Influential Woman · Senior living marketing
Sarah Krecklow, CDP
Founder & Strategic Growth Partner, Woven Marketing Strategies
Omaha, NE 68136
Her Story
About Sarah
Sarah Krecklow is a marketing and business strategist whose career has been shaped by one central belief: meaningful growth happens when strategy, people, and purpose work together.
With more than 15 years of experience spanning senior living, behavioral health, multifamily housing, construction, and property management, Sarah Krecklow brings a broad business perspective to every organization she serves. Combined with her educational background in Business Psychology and Marketing, she understands how organizations operate, how people make decisions, and how strategy, communication, and customer experience work together to drive sustainable growth. Rather than viewing marketing as a series of campaigns, Krecklow approaches it as a business discipline that strengthens operations, builds trust, and creates long-term value.
As the founder of Woven Marketing Strategies, she partners with organizations to align marketing, business strategy, customer experience, and emerging technology into cohesive systems that drive measurable results. Recognized as an early adopter of AI-powered marketing, she focuses on practical applications that improve efficiency, strengthen decision-making, and allow organizations to spend more time serving the people behind the business. She believes technology is most valuable when it enhances human connection rather than replacing it.
Before founding Woven, Krecklow served as Director of Marketing for HME Companies and HME Care, where she helped grow the organization's senior living division. During her tenure, she led a transformation of the company's marketing strategy that contributed to a 191% increase in lead volume, a 175% increase in website traffic, and reduced advertising costs, with significant occupancy gains across the senior living portfolio.
Krecklow is also a Certified Dementia Practitioner (CDP®) and a passionate advocate for dementia education. Inspired by her family's experience with Alzheimer's disease, she is committed to helping organizations, caregivers, and communities better understand the challenges of dementia while promoting greater compassion, education, and support for those living with cognitive decline.
Known for her collaborative leadership style and thoughtful approach to problem-solving, Krecklow believes the strongest brands are built by earning trust, communicating with authenticity, and creating meaningful experiences over time. Whether helping organizations redefine their positioning, implement AI, or shift public perceptions around aging and senior living, she remains focused on creating strategies that build stronger businesses, stronger communities, and lasting impact.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
I attribute my success to curiosity, continuous learning, and a genuine desire to understand how organizations and people work. I've never believed marketing exists in a vacuum. The strongest organizations grow when strategy, operations, customer experience, technology, and communication work together to create meaningful experiences and lasting trust. My approach has always been to understand how those pieces connect, then build strategies that reflect the value an organization already provides. By staying adaptable, embracing innovation, and keeping people at the center of every decision, I've helped organizations achieve meaningful, measurable, and sustainable growth.
02What’s the best career advice you’ve ever received?
The best advice I've ever received was to never stop learning. That mindset has shaped every stage of my career and encouraged me to embrace opportunities outside my comfort zone. Working across multiple industries taught me that the best solutions come from understanding the whole business, not just one department. To never become comfortable thinking I have all the answers. Every industry I've worked in has reinforced that great leaders ask thoughtful questions, listen more than they speak, and remain willing to adapt. Growth begins the moment we stop believing we've learned everything there is to know.
03What advice would you give to young women entering your industry?
Don't wait until you feel completely ready before pursuing new opportunities. Some of the greatest growth happens when you step outside your comfort zone. Stay humble enough to keep learning, confident enough to speak up, and curious enough to ask better questions. Those qualities will take you further than any single technical skill.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field is helping organizations adapt to changing technology while staying deeply connected to the people they serve. AI and automation are transforming marketing and business operations, but they should enhance, not replace, human relationships. In senior living, that also means reshaping outdated perceptions through education, authentic storytelling, and meaningful conversations about aging. Regardless of the industry, the organizations that will succeed are those that embrace innovation without losing sight of trust, empathy, and the human experience.
05What values are most important to you in your work and personal life?
I believe people deserve to be treated with honesty, respect, and dignity. Whether in business or in life, meaningful relationships are built through trust, open communication, and doing what you say you'll do. I value curiosity, continuous learning, and authentic connection because I believe growth happens when we're willing to listen, learn, and genuinely care about the people around us. Those principles guide both my professional work and my personal life.
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