Her Story
About Sarah
About the Brand & Maker
- The Creator: Sarah Aj Martin is a designer based near Somerset, Kentucky. Sarah has worked with fashion & design since a young age. In 1995 she directed her educational path toward that field. Her designs were noticed by a recruiter at Pratt Institute in Manhattan, New York. The recruiter flew from New York to Crossville Tennessee to meet Sarah where she was very impressed with her talent for design. Upon graduation from CCHS in Crossville TN she was offered a scholarship to Pratt Institute. That summer after graduation Sarah was able to achieve the dream of meeting one of her favorite designers at the time, Tommy Hilfiger. Mr. Hilfiger was happy to share his fashion design origin story with Sarah & was quite impressed by her passion for the industry. So much so that he offered her a position in his New York design studio when she arrived to attend Pratt Institute. Ultimately she enrolled at the University of Tennessee where she studied art & design. She knew her dreams & talents even from an early age, but life had other plans that a young career in the arts just couldn’t support. Through the years she has established several successful businesses including building her own independent insurance brokerage after moving to Kentucky in 2019. She chose to leave her career as an insurance broker in September 2023, when she was finally able to pursue her lifelong passion for design. She launched her custom hat making & underground fashion lab business, Lids 2 Drip.
- The Craft: She specializes in one-of-a-kind, handcrafted luxury hats made without modern digitized equipment or prefabricated elements.
- Materials: She uses top-tier materials like premium 100x fur and beaver felts, custom leather bands, hand-braided details, and unique personal artifacts.
Offerings & Guarantees
- Products: Beyond custom couture hats, the brand features items like leather sashes, revamped boots, custom leather wallets, bags, and unique apparel.
- The Guarantee: Every hat is completely unique to the client and comes with a lifetime guarantee, which includes lifetime cleaning and routine adjustments at no extra charge.
Her Interview
Ten minutes with Sarah
01What advice would you give to young women entering your industry?
Be who you want to be not who you’re told to be. Be authentically you! No matter how many times life knocks you down, you get back up & give it more of that unique vibe that makes you so amazing. It’s all about perspective so don’t focus on the stumbles, focus on the rise up & you will always succeed. Most importantly never apologize for being you!
02What values are most important to you in your work and personal life?
I love what I do... the people that I connect with are all so unique... I really try to give everybody a very personal one-on-one consultation... I know every one of my clients by name... I love that personal connection.
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