Sarah Brown Peterson, CEO & Founder on Influential Women

Influential Woman · Executive Coaching

Sarah Brown Peterson

ACC, BCC

CEO & Founder, Elevate She

Orinda, CA

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Degree MBA (Master in Business Administration) Cert ACC Cert BCC Member Chief Member Entreprenista Member Nextup

Her Story

About Sarah

At the core of Sarah’s work is a clear point of view: high performance is not the problem—misalignment is.


Many of the women she works with are already exceptional. They are trusted, driven, and consistently deliver results. But over time, the pace, pressure, and expectations of leadership begin to outgrow the internal foundation that once fueled their success. What once worked—pushing harder, doing more, proving value—becomes unsustainable.


Sarah’s expertise is in helping leaders realign from the inside out.


She works with women to reconnect to their values, strengths, and leadership identity—shifting them away from external validation as the primary driver of performance and toward a more grounded, self-led approach. This shift unlocks greater clarity in decision-making, stronger executive presence, and the ability to scale impact without compromising what matters most.


Her approach is both deeply reflective and highly practical—grounded in real-world leadership experience and designed to create lasting change, not temporary insight.


Sarah’s work continues to gain momentum through her selection into the Nasdaq Entrepreneurial Center’s Milestone Program, as well as her coaching and speaking engagements with national communities of women leaders.

Her Interview

Ten minutes with Sarah

01What do you attribute your success to?

Sarah attributes her success to a consistent commitment to leading from alignment—making decisions rooted in values, clarity, and long-term impact rather than short-term validation. Throughout her career, she paired strategic thinking with the courage to evolve, often stepping ahead of what was proven to pursue what was possible. Just as importantly, she has been willing to do the internal work required to grow alongside increasing responsibility—refining how she leads, not just what she delivers. This combination of self-awareness, disciplined execution, and a willingness to think differently has enabled her to build, scale, and lead in ways that create lasting impact.

02What’s the best career advice you’ve ever received?

The best career advice I’ve received is to stay curious, be less reactive, and treat every experience as an opportunity for growth.


Curiosity keeps you learning and expanding, especially in moments where it would be easier to default to what you already know. Being less reactive creates space to lead with intention rather than urgency—something that becomes critical as responsibility grows.


I’ve also learned to view every project as data. What energizes you? What drains you? That awareness helps you make more aligned decisions over time and shape a career that actually fits.

And finally, build your power base. Invest in relationships, connect meaningfully, and surround yourself with people who challenge and support your growth. Your network isn’t just about access—it’s about perspective, advocacy, and opportunity.


Over time, these principles compound. They don’t just accelerate your career—they help you build it in a way that’s both impactful and sustainable.

03What advice would you give to young women entering your industry?

Focus less on proving yourself and more on understanding yourself.


Early in your career, it’s easy to believe that success comes from saying yes, working harder, and meeting every expectation placed in front of you. And while that may accelerate early progress, it’s not what sustains long-term growth.


Take the time to understand what drives you—your values, your strengths, and the kind of leader you want to become. That clarity becomes your advantage. It allows you to make better decisions, navigate challenges with confidence, and build a career that reflects who you are, not just what’s expected of you.


Also recognize that what gets you started won’t be what carries you forward. As you grow, your leadership will need to evolve. Be willing to adapt, seek out feedback, and do the internal work required to lead at the next level.


And finally, don’t do it alone. Surround yourself with people who challenge you, support you, and advocate for your growth. The right environment will accelerate everything.


Ambition will open doors. Alignment will determine which ones are worth walking through.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges right now is that we’re seeing progress at the top—but real risk in the middle.


While more women are reaching senior levels, the pipeline that gets them there is under increasing strain. Fewer companies are actively prioritizing women’s advancement, and critical supports like sponsorship and development programs are being scaled back . At the same time, women continue to face higher burnout and pressure as they step into leadership roles, often without the infrastructure to sustain that success .


What this creates is a gap: high-performing women are being asked to operate at the next level without evolving how they lead.

That’s the challenge—but it’s also the opportunity.


The opportunity is to rethink leadership development altogether. The leaders who will thrive in this next era aren’t just the ones who execute well—they’re the ones who can scale their impact, navigate complexity, and lead in a way that is both high-performing and sustainable.


For women in particular, this means shifting from external validation as the driver of success to a more internally aligned way of leading. When that shift happens, you don’t just retain talent—you unlock a level of leadership that is more effective, more resilient, and ultimately more impactful for the organization.


That’s where I see the greatest opportunity: not just advancing more women into leadership, but equipping them to lead in a way that actually works at that level.

05What values are most important to you in your work and personal life?

I live by five core values that shape how I lead, how I show up, and how I make decisions—both professionally and personally.


Authenticity is foundational. What you see is what you get. I lead in alignment with who I am, and I create space for others to do the same.


Connection is at the heart of everything I do. Whether it’s building relationships, fostering community, or helping individuals grow, I believe meaningful connection is what drives trust, influence, and impact.


Impact ensures that my work matters. I’m intentional about contributing in ways that create real, lasting value for the people, organizations, and communities I serve.


Growth is a constant. I’m a lifelong learner, and I believe that when we commit to evolving ourselves, we naturally elevate those around us—our teams, our organizations, and our communities.


And vitality is what sustains it all. It’s about creating energy—mentally, physically, and emotionally—so that success isn’t just achieved, but experienced in a way that is fulfilling and enduring.

Value-based leadership is core to how I operate. When you are clear on what you stand for, decisions become sharper, leadership becomes more authentic, and success becomes sustainable.


Without that clarity, it’s easy to default to external expectations. With it, you lead from a place that is both grounded and powerful.

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