Sarah Pink, Director of Substation Engineering, Great Lakes Region on Influential Women
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Influential Woman · Electric Power Infrastructure

Sarah Pink

Director of Substation Engineering, Great Lakes Region, TRC Companies, Inc.

Madison, WI 53717

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Certifications · Degrees · Memberships

Degree University of North Dakota – Bachelor's degree, Electrical Engineering Degree Purdue University – Master's degree, Business Management, Communication, Marketing, and Finance Cert • IEEE Project Management, IEEE Professional Development Cert Building Business Acumen License License No. 20212 Member IEEE Member NAWIC Member UWM Memorial Union

Her Story

About Sarah

Sarah Pink is an engineering executive, power industry leader, and strategic business professional with more than 20 years of experience advancing energy infrastructure across the United States. As Director of Electrical Substation Engineering for TRC Companies' Great Lakes Region, she leads teams delivering substation, and grid modernization projects that strengthen reliability, resiliency, and growth across the electric utility sector.


Throughout her career, Sarah has combined technical expertise with organizational leadership, leading engineering, procurement, and construction organizations and managing multidisciplinary teams across complex infrastructure programs. Her experience includes transmission and substation systems, renewable energy, battery energy storage, smart grid technologies, HVDC infrastructure, and large-scale EPC project execution.


Known for building high-performing teams and growing business operations, Sarah has managed major project portfolios and supported more than 500 renewable energy projects nationwide, along with numerous transmission and substation developments. Her technical expertise spans utility systems from distribution through extra-high-voltage infrastructure up to 765 kV, with strengths in project execution, cost management, procurement, regulatory compliance, risk management, and construction integration.


Passionate about developing future leaders and strengthening the energy industry, Sarah is committed to mentoring engineers and project professionals while advocating for diversity and inclusion in technical and leadership roles. Her leadership philosophy centers on service, integrity, accountability, and collaboration, with a strong belief that people and relationships are among the industry's most valuable assets.


Throughout her career, Sarah has found that fostering meaningful connections with colleagues, clients, industry partners, and mentors has been instrumental to both personal and professional success. In an industry where complex projects require coordination across multiple organizations and disciplines, trusted relationships serve as the foundation for effective collaboration, innovation, and problem-solving. She encourages others to invest in their professional networks, recognizing that strong relationships not only create opportunities for individual growth but also strengthen teams, organizations, and the industry as a whole. Through her work, Sarah strives to empower others, build lasting partnerships, and create enduring value for clients, communities, and the energy sector.

Her Interview

Ten minutes with Sarah

01What do you attribute your success to?

One of the greatest contributors to my success has been resilience. Throughout my career, I have faced challenges, change, and uncertainty that required perseverance, adaptability, and the determination to keep moving forward even when the path was not always clear. At the same time, I have learned that success is never achieved alone. I firmly believe that success is driven by people, and the trust, support, and encouragement of my family, friends, colleagues, clients, industry partners, mentors, and teams have played a significant role in both my personal and professional journey. These experiences and relationships have shaped my leadership style, provided valuable perspective, and helped me navigate challenges while staying focused on long-term goals.


By combining resilience with a genuine investment in people and relationships, I have been able to overcome obstacles, create opportunities, and contribute to meaningful outcomes. While technical expertise is essential, I believe lasting success is built on perseverance, trust, collaboration, and the strong connections that bring people together to achieve a common purpose.

02What’s the best career advice you’ve ever received?

If I could offer one piece of career advice, it would be to pursue work that genuinely excites and motivates you. Building a successful career requires hard work, dedication, and long hours, and it is much easier to stay committed when you are passionate about what you do. Don't be afraid to explore new opportunities, take on challenges that stretch your abilities, and follow a path that aligns with your interests and values rather than the expectations of others.


I would also encourage people not to let obstacles, setbacks, or self-doubt stand in the way of their goals. Your career will rarely follow a straight path, and some of the most valuable lessons come from navigating challenges and learning from failure. Stay resilient, be adaptable, and trust in your ability to grow through difficult experiences and build relationships as you navigate your career path. Often, the biggest opportunities are found just beyond your comfort zone, so push the limits a little but do so with respect and be someone others can trust while you also remember to take the time to learn from those around you.


03What advice would you give to young women entering your industry?

For women considering careers in traditionally nontraditional or technical fields, my advice is to pursue what genuinely interests you and never let someone else's expectations define your potential. Believe in yourself, follow what you love, and do not allow perceived barriers to limit what you are capable of achieving. There may be times when you are the only woman in the room, when your confidence is tested, or when the path forward feels challenging. In those moments, remember that the very reason you are in the room is because your perspective, skills, and contributions are valued. You have earned your seat at the table, and your voice deserves to be heard.


Most importantly, do what you love. A career is a significant part of your life, and passion for your work provides the motivation to overcome challenges, continue growing, and persevere through difficult times. Work hard, stay resilient, embrace opportunities that push you beyond your comfort zone, and do not let fear, setbacks, or stereotypes stand in the way of your goals. The opportunities available today are greater than ever, and there is no limit to the impact women can have in technical, skilled, and leadership professions. As Eleanor Roosevelt wisely said, "You must do the thing you think you cannot do." That mindset has the power to open doors, build confidence, and create opportunities far beyond what you may imagine.

04What are the biggest challenges or opportunities in your field right now?

The energy industry is at a pivotal moment. We're being challenged to deliver a stronger, smarter, and more resilient grid while responding to rapidly growing demand and an increasingly complex energy landscape. While the infrastructure needs are significant, I believe the greater challenge is ensuring we have the people prepared to meet them.

As experienced professionals retire and the pace of industry change accelerates, developing the next generation of engineers, project managers, and leaders has become just as important as building new transmission lines and substations. For me, one of the greatest opportunities in our field is not only helping shape the future of the grid, but also helping shape the people who will lead it. Our long-term success will depend on our ability to invest in both infrastructure and talent, ensuring the industry is prepared for the challenges and opportunities ahead.

05What values are most important to you in your work and personal life?

Family is the foundation of everything I do. My husband’s unwavering support has been instrumental throughout my career, and one of my greatest motivations is being a positive role model for my children by demonstrating the values of hard work, resilience, integrity, and perseverance. Professionally, I am guided by a commitment to people, strong relationships, and servant leadership, believing that true success is measured not only by personal achievements but by the positive impact we have on others.

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