Her Story
About Sarah
Sarah Saiz is a media and communications professional and entrepreneur based in Liberty Hill, Texas, whose career spans government, political strategy, and digital marketing. After more than a decade in Texas politics — rising from volunteer field organizer to political director for the Governor of Texas — she moved into digital communications, eventually serving as executive digital director at the Texas Comptroller's Office. Drawing on that broad foundation, she co-founded Beige, a digital marketing and communications agency, alongside a former colleague, channeling her experience into a business built around effective, results-driven communication for organizations.
Sarah's path to success was far from conventional. She faced significant obstacles in her education, including gaps left by homeschooling and a struggle with literacy in the eighth grade. Rather than letting those setbacks define her, she used them as fuel, going on to earn a business degree from Southwestern Assemblies of God University (now Nelson University) in Waxahachie, Texas, and building a career from the ground up. That same resilience now shapes how she runs Beige, where she prioritizes transparency, honest client relationships, and measurable impact over simply growing a client roster — often balancing the demands of a growing business from her own dining room table while raising her daughter.
Faith, family, and integrity remain the throughline of Sarah's life and work. She sees her role as more than building a company; as a Girl Scout leader, she mentors young women, using her own story to show them that early struggles don't have to limit future success. She's equally devoted to her daughter, whom she coaches in softball, and to modeling the values of patience, consistency, and hard work she hopes to pass down. Looking ahead, Sarah envisions eventually opening a Beige office in Austin, but for now she remains focused on the season she's in — building something meaningful, one relationship and one client at a time.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
I attribute my success to perseverance and faith. I didn't come from circumstances that made success easy — I struggled academically early on and had to build my foundation from the ground up. I chose to let those early challenges motivate me rather than define me, and I've carried that same drive with me from politics into digital communications and now into entrepreneurship. Putting Jesus at the center of everything I do, and holding myself to a high standard of integrity, has kept me grounded through every risk and setback along the way.
02What’s the best career advice you’ve ever received?
Even when you don't feel like it, keep going. Anyone can accomplish anything as long as they're willing to put in the hard work and dedication it takes. The person next to you might be smarter or more experienced, but if you outwork them, you'll come out on top. It all comes down to having that drive.
03What advice would you give to young women entering your industry?
My advice is simple but powerful: persevere, work hard, and don't let negativity dictate your direction. I believe women should be willing to outwork the competition while staying confident in their own abilities. Stay positive, tune out the voices telling you that you can't succeed, and trust your own drive and determination to get you where you want to go.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is building the business itself — doing the market analysis, figuring out fair rates, and deciding who to market to and who our ideal clients should be. That challenge is also an opportunity, because it means we get to be intentional about the clients we choose to work with. A lot of people are doing this work right now, but our vision sets us apart because we focus on results over quantity, and we lead with transparency.
05What values are most important to you in your work and personal life?
My faith and my values are what keep me grounded as I navigate the uncertainty of entrepreneurship. Building a company means taking risks, facing setbacks, and continuing to move forward even when the outcome isn't guaranteed. Staying positive and staying focused is what has allowed me to remain committed to the vision I have for myself and for my business.
Join Influential Women and start making an impact. Register now.