Her Story
About Sarah
Sarah Trupp is an advertising and account management professional with experience across creative agencies, healthcare marketing, branding, and digital campaigns. She currently serves as an Account Supervisor at Goodby Silverstein & Partners in San Francisco, a role she began in 2021 after moving from Los Angeles. She previously held account roles at Deutsch LA, where she worked on consumer brands including Dr. Pepper, and at FCBCURE, a pharmaceutical advertising company. Trupp attributes her success to great mentors and the example set by her hard-working mother and sister. She advises young women entering the industry to consider big agencies, small shops, and in-house creative teams to gain valuable experience and build a niche. Her educational background includes an undergraduate degree in communications and media from Stetson University and an MBA from Coastal Carolina University, where she also played Division I lacrosse.
Her Interview
Ten minutes with Sarah
01What do you attribute your success to?
I attribute my success to having great people around me, some great managers that I've learned a ton from, and my sister and my mom who are both really hard-working women in their respective fields. I learned from them early on how to approach problems the right way, work really hard, and build up the people around you.
02What’s the best career advice you’ve ever received?
The best career advice I received was about getting into the room. It really rang true because I started as a remote employee coming off COVID, and I felt such an immense change when I got to have my first in-person role. It changed my exposure to leadership and upper-level conversations, allowing me to be more of a leader on the team and build relationships more closely and quickly.
03What advice would you give to young women entering your industry?
I would advise young women to keep the big agencies top of mind through applications, but also look at small shops where you can work on a young and nimble team. There are also in-house creative teams being built up, which is a great opportunity to jump in, learn, and specify on one client before possibly transitioning to an agency later. Enter any marketing or advertising team you can, as it will bring value and give you a niche to move forward.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is navigating a new relationship of not being a traditional retainer client, where work is just going to the agency. It's about navigating project basis work, still finding value in that, structuring teams when you don't know what business will come through after a project, embracing big opportunities like Super Bowl moments, and partnering with in-house creative teams.
05What values are most important to you in your work and personal life?
In advertising, which can feel frantic and chaotic, the most important value is being a great person whether the project is going bad or great. Your true colors show in moments of stress, and rising above that to be a person of comfort and support no matter what the next steps look like is one of the greater values.
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