Sarah Zevalkink, PHR, SHRM-SCP
Sarah (Bokina) Zevalkink, PHR, SHRM-SCP, is a strategic human resources leader and culture catalyst based in the Grand Rapids metropolitan area. With over 16 years of experience in HR, she partners with organizations across Michigan to build tailored solutions that align culture with business strategy. Currently, she serves as a Human Resources Consultant at HR Collaborative, providing expertise in executive coaching, compensation studies, and back-end HR projects, while also supporting organizations in developing HR structure from the ground up.
Sarah began her professional journey in nursing before discovering her passion for business and human resources. She earned a Master’s degree in Human Resource Administration from Central Michigan University and a Bachelor’s degree in Business Administration with a focus on Human Resources Management from Ferris State University. Her career has spanned senior leadership roles in organizations including Frederik Meijer Gardens & Sculpture Park, Grand Rapids Downtown Market, and John Ball Zoo, where she focused on talent strategy, diversity engagement, and organizational culture.
A committed community and industry leader, Sarah serves on the Board of Directors for the Human Resources Group of West Michigan and as an advisory board member for Lighthouse Academies. She is a graduate of Leadership Grand Rapids (Class of 2025) and holds certifications as a Professional in Human Resources (PHR) and Predictive Index Practitioner. Known for her practical guidance, transparency, and strong moral compass, Sarah is dedicated to helping organizations create meaningful, sustainable culture and people strategies.
• Predictive Index Practitioner
• Professional in Human Resources (PHR)
• SHRM - Senior Certified Professional (SHRM-SCP)
• Central Michigan University - M.S.
• Human Resources Group of West Michigan
• Leadership Grand Rapids
• Chamber HR Roundtable
• Econ Club
• Human Resources Group of West Michigan (HRG)
• American Public Gardens Association
What do you attribute your success to?
I attribute my success to the opportunity to help people in meaningful ways, particularly in roles that allow me to make a direct impact—unlike my previous non-clinical positions. I strive to maintain strong values and a clear moral compass, approaching every situation with transparency and staying true to my professional principles.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay open to a variety of opportunities, even ones that might initially seem outside your comfort zone. HR can present surprising and sometimes challenging situations, but it’s important not to let difficult experiences erode your faith in people. Always maintain your values, professionalism, and moral compass, and remember that much of HR’s impact happens behind the scenes—even if it isn’t always publicly recognized. It’s often thankless work, but it is deeply meaningful and rewarding.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in my field right now is working with a diverse range of clients and personalities. Each organization has its own culture, leadership style, and level of readiness for change, which requires finding tailored solutions that fit their unique needs. Navigating this variability allows me to be adaptable and creative while helping each client achieve meaningful results.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are transparency, integrity, and professionalism. I strive to provide guidance and support that empowers individuals while ensuring that organizational culture aligns with business strategy. Maintaining a strong moral compass is central to how I approach every decision and interaction.
Locations
HR Collaborative
Rockford, MI 49341