Sari Miller

I really just think that's a tough one. I mean, I could say I can attribute it all to me, because I'm the one who really pushed and went after it. Obviously, my family guided me along the way. I think a big part of anyone's success is themselves. They have to be able to get themselves there, and make the decisions, and make the right ones. And then, you know, your family, everyone has to leave you in guts.

Be pushy. Building relationships and making connections. A little context into how I got my first job, or first internship, which led me to my first job, was I messaged every single person on LinkedIn in the company. Until I got a contact and an interview. Then I ended up getting rejected, whatever, they didn't accept me at first. I ended up getting the job, getting accepted. So, that's my biggest piece of advice, is when I talk to college students nowadays, I'm like be pushy, be assertive, ask for what you want, message everyone, really utilize all the tools you have.

I would give attend events, industry events, I think that's, like, a huge thing that I did that was really helpful and knowledgeable. I attended the Beauty Social, I attended... It's either Radio Roster or Roster Radio. I always flip them. To, like, panel events that I attended, and networking events, and really just building my network of people all the way from exec level, people to beginner, people who are still in college, I don't think the level matters. I think it's really just making those relationships, building your network and growing them. So again, attending events, connecting, using, utilizing your tools, I think they kind of all came out in my story today of advice that I would give people.

In my field specifically, I think the creator world and creator economy is really large and is continuing to rapidly grow. We have, you know, you have your micro creators, you have your macro, you have your mid-tier. I think it's really being able to choose the correct creators that you're working with, who's authentic, who's not, who, you know, is really telling a story versus who's not. I think that's definitely a challenge that people... I don't want to say have to overcome, but work through and see what methods work best for them. Being able to narrow down talent. I think community growth, I wouldn't say it's a challenge. I always think of it as an opportunity. How are you strategizing community growth? Because so many brands are doing it now. How are you keeping your brand top of mind? And just, like, continuing to build your community.

Being super authentic is really important in both work and personal life. For example, the creators that I work with, they all have to be really authentic to the brand. As all, you know, my friends and family and relationships I have in my personal life.