Sasha Gutierrez

Sasha Gutierrez serves as Director of Brand Standards for Hard Rock Hotels, based in Miami, Florida. She graduated from FIU Hospitality School in 2012 and has accumulated 14 years with Hard Rock International, beginning her career in front office roles at a small Hollywood Beach hotel and Intercontinental before joining the organization. Over her tenure, Gutierrez has held positions in revenue management, human resources, learning and development at Hard Rock Hollywood and Coconut Creek Casino, and advanced to Quality Assurance Manager and Director of Global Quality Assurance across multiple lines of business. In her current role for the past three years, she develops operational standards and frameworks for hotel properties while collaborating across divisions to enhance guest experiences and service scores. Gutierrez earned an Instructional Design Certification through ATD and contributes to the organization as lead of the Latin group and as a mentor in the Women in Leadership program. She attributes her professional approach to lessons from her father about showing up, performing well, and striving for more while remaining authentic.