Sasha Tarasova

I’ve always believed that jewelry should feel personal—not simply purchased.

After nearly a decade in sales, marketing, and luxury client service, including almost six years immersed in the world of fine antique and estate jewelry in Beverly Hills, I founded Zhiva Jewelry to offer a more personal way to discover and create exceptional pieces.

Over the years, I’ve had the privilege of working with private clients, collectors, dealers, and jewelers while developing expertise in antique and vintage jewelry, diamonds and colored gemstones, sourcing, buying, wholesale, and bespoke projects. I’ve traveled to jewelry shows, built relationships throughout the trade, and spent countless hours examining pieces from different periods and learning what makes a jewel truly special.

Zhiva brings all of that experience directly to you.

Rather than being limited to what happens to be sitting in a traditional showroom, I can search my network to find the right piece, source stones and jewelry specifically for you, create something bespoke, or help you thoughtfully build your collection.

I especially love pieces with history—jewelry that has survived generations and still feels exciting and relevant today. But above all, I believe the best jewelry is the jewelry that feels unmistakably yours.

My role is part jeweler, part buyer, and part trusted advisor. Whether you're searching for an engagement ring, hunting for an elusive antique treasure, creating something entirely your own, or simply don't know where to begin, I'm here to make the process knowledgeable, transparent, personal—and fun.

Welcome to Zhiva. I can’t wait to find something extraordinary with you.

— Sasha

Founder, Zhiva Jewelry