Sayen Gates
Sayen Gates is a dedicated Shadow Life Coach, best-selling author, podcast host, and community-based doula committed to guiding individuals through healing, self-discovery, and personal transformation. Raised in South Carolina, Sayen’s approach is deeply informed by her lived experiences, blending compassion, relatability, and practical strategies to help clients navigate mental wellness, shadow work, and self-worth. Through her work, she empowers people to confront their inner shadows, reclaim lost parts of themselves, and build resilient foundations for personal growth.
As a contributing author in the Amazon best-selling books Perspectives on Cancer: Stories of Healing, Hope, & Resilience, Volume 2 and Breaking the Silence: Voices of Survivors, Volume 3, Sayen shares candid stories of courage, grief, and self-discovery. Her writing provides inspiration to those facing life’s challenges, demonstrating how resilience and self-empowerment can flourish even in the face of adversity. Beyond the page, she hosts the Shadow Corner podcast, where she creates safe spaces for open conversations about mindfulness, emotional growth, and holistic wellness.
Prior to coaching, Sayen spent over eight years in healthcare as a medical assistant and phlebotomist, cultivating a service-oriented mindset that now informs her coaching practice. She is a certified community-based doula and is pursuing a degree in Alternative Medicine at Everglades University, preparing to expand her expertise into holistic health and herbal practices. As a board member of the Showing Up Perspectives on Cancer nonprofit and an active participant in charitable initiatives, Sayen continues to combine her professional skills with her passion for serving others, helping them reclaim their voices and live authentically.
• Certificate in Hospitality
• Certificate in Medical Assistant
• BirthMatters Certificate Community Based Doula
• Everglades University - B.A.M.
• Virgina College - Certified Medical Assistant
• 2009 Black Heritage Honoree - Youth Ministry
• 2019 Hope Representative - Carolina Women's Physician
• Girl Scouts Troops
• American Heart Association walks
• NAMI SC Walk
• March Of Dimes Walk
What do you attribute your success to?
I attribute my success to the mentors and public figures who have shaped my personal evolution and professional path. Even though I have not worked with them personally, I have studied and admired their work from afar. Iyanla Vanzant has been a powerful influence for me. As a Black woman in the coaching space, seeing her boldly guide people back to themselves, helping them do their inner work with accountability and compassion, affirmed what was possible. She models what it looks like to hold space while still calling people higher. Steve Harvey has also had a meaningful impact on me. He reminds me of my father, grounded in faith, honest, practical, and unapologetically himself. His ability to blend spirituality with real-life wisdom inspires me to lead with both heart and truth. Outside of those mentors, I am currently pursuing my education at Everglades University, where I am studying alternative medicine, which expands my ability to serve clients more holistically.
What’s the best career advice you’ve ever received?
During my second year in my medical assistant program, I didn’t have a car yet, so I would take the bus to school. One day, while waiting for my bus and studying my anatomy terms, a woman approached me and asked about my major and what I planned to do with my education. After I shared my goals, she gave me advice that has stayed with me ever since. She said, "Knowledge is a powerful thing. Once you have it, no one can take it away from you." That moment shifted something in me. I realized that education is more than a degree; it’s empowerment. Knowledge and lived experience open doors, create opportunities, and build confidence that cannot be stripped away.
I’ve carried that lesson with me for years. It reminds me that every person is a walking library, and every day is an opportunity to both gain wisdom and share it. Learning is not just something we do; it’s something we embody on the outside.
What advice would you give to young women entering your industry?
First, build a strong support system. Entrepreneurship can be incredibly rewarding, but it can also be unpredictable. Some days will bring profit and progress; other days may bring doubt and uncertainty. You will have moments where you question your abilities and other moments where you feel ready to conquer the world. Both are part of the journey. A grounded mindset and emotional resilience are essential. Second, understand your industry thoroughly. Know the licensing requirements, certifications, regulations, and ethical standards that apply to your field. Competence builds confidence. Most importantly, when you enter the room, know that you belong there. Do not shrink yourself or conform to fit expectations that don’t align with who you are. Your authenticity is not a liability; it is your advantage. The very thing that got you here, which is being fully yourself, is the gift that will continue to sustain you.
What are the biggest challenges or opportunities in your field right now?
Several challenges await those coming into the coaching profession, with the biggest being overflow without unquie identity to separate them from the masses. Many people genuinely want to serve and support their communities; However, without developing a clear voice, strong ethics, and a unique approach, practitioners can easily fall into the background noise. When that happens, clients may struggle to find the intentional support they truly deserve. Clients deserve professionals who are not only willing to commit to their growth but also committed to continuing their education and to personal growth alongside their practice. Another major challenge is the lack of clearly defined and accessible pathways to proper education, certification, and regulation. While these challenges exist, they also present an opportunity for coaches to really take a close look at their practice and help them grow.
What values are most important to you in your work and personal life?
Service is at the core of who I am - it's one of those gifts that God has given me, and it's been in me since I was young. I've always had a serving spirit, so if at any point I could serve others, that was what I wanted to do. This goes back to my spiritual practice and my Christian faith. Whether I was working as a medical assistant talking to patients and making sure they were getting the best quality care, or now as a coach walking with my clients through their shadows, serving others is what drives me. I'm also deeply committed to causes that are personal to me. I serve on the board of the Showing Up Perspectives on Cancer nonprofit because I lost my aunt to stage 4 lung cancer. I march in the March of Dimes every year because my friend had a daughter born as a preemie, and I'm all about making sure that women get the care that they need. I participate in the NAMI walk for mental health and the Heart Association walk because I saved my friend's life when he had a stroke - he has a pacemaker now and says I'm his nurse. I just thought I was doing the right thing, but these experiences have shaped my commitment to serving others in every way I can.