Selena A. Rodgers Dickerson, President | CEO | Chief Visionary | on Influential Women

Influential Woman · Civil Engineering

Selena A. Rodgers Dickerson

President | CEO | Chief Visionary |, SARCOR, LLC

Birmingham, AL

4Awards received

Certifications · Degrees · Memberships

Degree Civil Engineering Degree Degree MBA with focus on Project Management Cert MBA with focus on Project Management Member I3 Academy Charter School Board of Directors Member Birmingham Business Alliance Board Member Birmingham Business Resource Center Board Member Babson College Center of Women's Entrepreneur Leadership Board of Directors Member Jefferson State Community College Advisory Boards Member American Council of Engineering Companies Birmingham Office (incoming co-chair)

Her Story

About Selena

I founded SarCor LLC, which stands for Selena A. Rogers Corporation, and have built it from an army of one into a fully staffed civil engineering firm with a leadership team in place. We do work across multiple states in the Southeast and are licensed to provide engineering services throughout the country. My journey started when I was laid off on November 17th, 2010 - what I call my 'water walker moment,' referencing when Peter got off the boat to walk on water toward Jesus. It was a big faith moment because I chose to take a chance on myself instead of just finding another job. I had founded SarCor two years before being laid off, but it was just an EIN number with nothing in it. During those two years, I got my MBA with a focus on project management and went to every free SBA workshop I could find between Birmingham, Atlanta, and Nashville to learn the business side of things. I realized early on that I had to choose whether I wanted to be a master widget maker or be on the business side of things and grow a business. When I got laid off, I had a contract the next day because I had spent over a year building relationships. My greatest accomplishment has been building a team that gets it, wants it, and has the capacity to do it. I practice a four-quadrant system where people must have both vision and value. We can coach someone with vision but no value to build their skills, but those with no vision are not a good fit, even if they have value, because they can be like poison in an organization. Now I can focus on growing and building the business and trust how the widgets are made without having to oversee the making of them. We recently worked on a project called Home for All, a City of Birmingham initiative to build small homes for the unhoused.

Her Interview

Ten minutes with Selena

01What do you attribute your success to?

I attribute my success to paying attention to the dynamics around me and being willing to take a leap of faith. Reading the book 'Who Moved My Cheese' by Spencer Johnson taught me to understand what's going on around me and recognize that just because something isn't great at the moment doesn't mean it's insurmountable if you're paying attention to how things are changing. I started noticing the little things - how people were being let go, what positions they had, how their tasks were being transitioned to others. I didn't just wait for things to happen to me. I spent over a year building relationships before I got laid off, so when that day came on November 17th, 2010, I had a contract the next day. I had already prepared myself by getting my MBA, going to every free SBA workshop I could find, and learning the business side of things. I made a conscious choice early on about whether I wanted to be a master widget maker or grow a business, and I chose to focus on the business side. Most importantly, I've been very intentional about building a team with both vision and value, and being protective of our culture. I can now focus on growing the business because I trust my leadership team to handle operations without me having to oversee every detail.

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