Sendy Laureano

Sendy Laureano serves as a Paid Social Manager in media marketing, a role she has held for approximately one and a half years. With five years of total experience in the field, she launched her career via an apprenticeship at WPP, the world's leading media marketing company, which she secured at a young age after facing challenges as an immigrant. She spent four years working at an agency in London, gaining certifications while managing campaigns for prominent clients including Dyson, General Mills, LHH, BlackRock, and Unilever. Now based in the United States, she continues in an agency setting where her responsibilities encompass strategy, media planning, performance analysis, and client relationship management. Laureano is passionate about paid social and draws on early experiences building a social media platform to 400,000 followers, which helped shape her career path. She attributes her success to her parents and family background, noting her grandfather's entrepreneurial achievements, her father's business acumen and problem-solving skills, and her mother's creativity, all reinforced by a strong work ethic and lessons from overcoming financial setbacks. In her professional life, she prioritizes honesty and transparency when guiding clients and leading her team, while advocating for consistency and self-compassion amid the industry's demands. She also highlights the importance of continuous learning to navigate rapid changes such as AI and automation in the field.