Her Story
About Serena
I was born into art - both my grandparents were artists, so creativity runs in the family. I did my first screen print when I was young and was always encouraged to pursue my artistic side. My grandfather said I had a split head because I was creative but also had a linear side. I was interested in architectural engineering and medical illustration at one time, and I even got to watch Dr. DeBakey do open-heart surgery in Houston, Texas. I did a lot of illustrations of organs and things of that nature. But I ended up going through commercial art because I love type and print, and I hope it never dies. I love the whole idea of marketing something and giving it a new look. I worked as a legislative computer consultant at the Texas Capitol for a state agency for 16 years. In 2007, I survived a brain hemorrhage and had to learn to walk and talk again over about 7 months. When I went back to work, my family medical leave ran out, and they moved me from the IT department to the supply room, then eliminated that job in the budget while I was still in rehab. I got laid off and fought for about 3 years to get my disability retirement. I don't get the full amount, but I have my insurance now. I've also survived three types of cancer - uterine cancer, thyroid cancer, and breast cancer just last year. Now I do freelance graphic design work because that's what I know and enjoy doing. I currently live in the country on 12 acres with animals and livestock. I'm the chair of my high school reunion committee, on the board of directors with the Texas Brain Injury Alliance, and I monitor several Facebook pages daily including ones for my high school alumni, the Brain Injury Alliance, a brain injury support group, and a local neighborhood one in Blue. I help people from all over the world on the Traumatic Brain Injury Support Facebook page, answering questions and trying to help them find resources in their area.
Her Interview
Ten minutes with Serena
01What’s the best career advice you’ve ever received?
The best career advice I've ever received is probably to be nice to all your coworkers, because that person could be your next boss. It's happened, so it's true and it's really good advice to follow.
02What are the biggest challenges or opportunities in your field right now?
I've seen a lot of change in design, and now with AI and all these new little softwares that have come out, everyone thinks they're a graphic designer. That part offends me to some degree, but on the other hand, I'm happy to see creativity flow, so it's a mixed feeling for me. I think it's great people can get in there and create all these new little things, or a video, or an animation on the fly, but without the fundamentals of design in general, it's just washed as far as my concern. I know down the road it's all gonna get absorbed and it's gonna change again, but basics are important. It is frustrating to see people come off with these various designs and they haven't really put any thought into it. That part of the future for graphics is a little alarming, but there's nothing I can do about it. It is what it is. As long as there's creativity flowing, I feel humanity is going to be okay.
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