Serra Vonderhorst

Serra Vonderhorst is a car flow and vehicle operations manager covering two regions at Genesis, a role she has held for the last few months following a reorganization. With 24 years in the automotive OEM industry, she began her career right out of college in an entry-level position in a small rural district with Hyundai, where she proved herself and advanced to District Sales Manager. Over her first 20 years, she grew through many different markets and districts while successfully balancing her career with raising children. She later switched to Genesis, taking on a regional distribution manager role that evolved into her current position. Serra has pursued continuing education through leadership courses at Cornell and the American Management Association to support her professional growth. She attributes her success to her drive and grit, using challenges as motivation, and emphasizes the importance of honesty and openness in her work. In her industry, she notes the challenges and opportunities around evolving powertrain platforms, requiring nimbleness as trends shift between electric vehicles and hybrids. Her advice to young women entering the field is to stay grounded and know their worth, while she personally values the perspective that there will always be more tomorrow to avoid feeling overwhelmed.