Her Story
About Shaekiya
Shaekiya Mesidor is a marketing and strategic public relations professional with an emerging background spanning finance, fashion, communications, media, and digital marketing. She currently serves as a Marketing Finance Specialist at Primerica while also working as a Public Relations Communications Officer with the Public Relations Student Society of America at Towson University. Her professional interests include brand marketing, strategic communications, media and influencer relations, social media strategy, content creation, events, and fashion public relations.
Shaekiya is pursuing a Bachelor of Science in Strategic Public Relations at Towson University, following her Bachelor of Science in Fashion Journalism from LIM College, which she completed in 2024. Her professional development includes certifications in influencer marketing through Meltwater, Canva Essentials, and the Inside LVMH certificate. She has gained practical experience through roles in communications, journalism, fashion production, social media, and content creation, including writing for The Towerlight, supporting bridal runway and lookbook production with C.ONeil Productions, and volunteering backstage at New York Fashion Week.
Driven by creativity, adaptability, and continuous professional growth, Shaekiya is particularly interested in opportunities within fashion PR, marketing, communications, and influencer relations. She believes that developing strong skills is more important than relying solely on professional connections and encourages young professionals to love their work, remain adaptable, and embrace opportunities to grow. Outside of her professional pursuits, she enjoys attending tennis matches, ballet, and playing the violin, while maintaining an interest in fashion, art, music, sports, and culture.
Her Interview
Ten minutes with Shaekiya
01What do you attribute your success to?
I attribute my success to the inspiration and example provided by my family. I come from a family of highly educated and hardworking people, and their dedication has motivated me to pursue my own goals, continue developing my skills, and work hard to create opportunities for myself.
02What’s the best career advice you’ve ever received?
The best career advice I have received is to use constructive feedback as an opportunity to grow rather than allowing it to discourage me or make me fall back. I believe feedback can help me identify areas for improvement, strengthen my skills, and continue developing professionally.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to genuinely love the work they do and focus on building strong skills rather than relying primarily on connections. Connections can be valuable, but having the right skill set provides a stronger foundation for long-term success and allows you to create opportunities based on your abilities and expertise.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in communications and marketing is the growing use of artificial intelligence. AI can be helpful, but it also creates uncertainty for professionals whose work involves writing and content creation because some organizations may use AI tools to perform tasks that were traditionally handled by people.
At the same time, I see significant opportunities for growth and the ability to pivot into different sectors. Professionals can use their transferable skills to explore industries such as fashion, art, finance, and hospitality. Being adaptable and willing to pivot can create new career opportunities as the industry continues to evolve.
05What values are most important to you in your work and personal life?
The most important values in my work and personal life are my faith in God and spirituality, maintaining good behavior and a positive attitude, compassion, and integrity. These values guide how I approach both my professional responsibilities and my relationships with others.
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