Her Story
About Shakira
Marketing and communications professional with over 5+ years of experience in digital strategy, content creation, and brand management across nonprofit, public sector, and agency environments. Currently serving as Marketing Manager at Alpha-1 Foundation, leading brand strategy and multi-channel content development across social media, web, email, and print platforms.
Proven expertise in managing WordPress websites, leveraging analytics to drive audience engagement and traffic growth, and executing integrated marketing campaigns. Strong background in video production, event marketing, and creative design, producing high-quality multimedia content for both virtual and in-person initiatives.
Demonstrated leadership in cross-functional collaboration, team mentorship, and development of strategic marketing calendars to ensure consistent and impactful communication. Experienced in paid social media campaigns, SEO strategy, and performance reporting to optimize outreach and engagement.
Earlier roles include digital marketing and content coordination positions at agencies and public institutions, where responsibilities included social media management, advertising campaigns, email marketing, journalism, and public affairs communications.
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