Her Story
About Shanene
Shanene Higgins is a publishing professional with more than 26 years of experience who founded her own publication company. Over the last three and a half years, she has transitioned her work into the AI arena by automating the publishing process from intake through marketing and promotional materials. She integrates AI for editing with human review and employs AI twins and avatars to promote authors, products, and services around the clock. Based in Dallas, Texas, Higgins is recognized as a trailblazer in merging publishing and AI, particularly as a woman in these fields, where she advises seeking mentors, coaches, and confidants while networking in industry circles and understanding one's ideal customer profile.
Her Interview
Ten minutes with Shanene
01What’s the best career advice you’ve ever received?
The best advice is to have a mentor to encourage you, a coach to push you, and a confidant you can trust and speak openly with. Also network in the right circles with people in your industry and know your ideal customer profile (ICP).
02What advice would you give to young women entering your industry?
Don't try to go it alone. Find a mentor and a coach. Publishing and AI are not easy industries so you need advice and help to save time and avoid headaches. Have tenacity, know your why and end goal, and keep pushing through.
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