Shannon Cochran-Yzquierdo, ACC, PMP
Shannon Cochran-Yzquierdo is the founder and owner of Coaching Courage, LLC, where she empowers leaders, entrepreneurs, and professionals to build confidence, deepen self-awareness, strengthen their "courage muscle" and lead with authenticity. Her career journey is marked by bold transitions—from beginning as a public school science teacher in Oklahoma to pursuing a master’s degree in forensic science, and later entering the world of federal service. Although an injury during FBI new agent training redirected her path, Shannon pivoted into intelligence analysis and went on to spend two decades as a government contractor supporting the U.S. Intelligence Community. Over time, Shannon’s work evolved from analytical and operational roles into people-centered leadership development. While serving as a relationship manager with the FBI, she discovered a passion for listening to leaders’ challenges and helping them navigate complex professional landscapes. Encouraged by a mentor, she pursued executive coaching through Georgetown University, which became a turning point in her career. Today, she works with executives and emerging leaders to strengthen their “courage muscle,” guiding them to embrace discomfort, expand their perspective, and grow into more effective, self-aware leaders. Shannon’s coaching is deeply influenced by her diverse life experiences, including her multicultural background and identity within the LGBTQ+ community, allowing her to connect authentically with a wide range of clients. After the passing of her father in 2023, she further expanded her work by creating grief-focused workshops to support others navigating loss. Now a full-time entrepreneur, she combines her background in science, intelligence, and leadership development to deliver impactful coaching, facilitation, and speaking. Outside of her work, Shannon enjoys spending time with her wife, exploring nature, and giving back through volunteer efforts, living out her mission of helping others lead with courage and purpose.
• Certified Grief Educator
• Associate Credentialed Coach
• Project Management Professional
• University of Central Oklahoma
Bachelor of Science, Biology Education; Secondary Education
• University of Central Oklahoma
Master of Science, Forensic Science (Technical Investigations)
• Georgetown University School of Continuing Studies
Executive Certificate, Leadership Coaching
• Georgetown University School of Continuing Studies
Executive Certificate, Facilitation
• Rookie Teacher of the Year (1995)
• Regional Coach of the Year (2000-2001)
• FBI On the Spot Award (2005)
• FBI Time Off Award (2006)
• SAIC Award and ODNI Recognition Letters (2008)
• Top 5 Business Coaches to Watch in 2022
• ODNI National Intelligence Certificate of Distinction (2009)
• BAH Hi5 Award for Teamwork (2010)
• IntelliWare Performance Bonuses (2014 & 2015)
• Spot Bonus: Teamwork and Entrepreneurial Spirit (2016)
• International Coaching Federation
• Mid-America LGBT Chamber of Commerce
• Project Management Institute
• Georgetown ITL Network
• St. Baldrick's Foundation - Children's Cancer Research
• American Foundation for Suicide Prevention (AFSP)
What do you attribute your success to?
I credit my success to cultivating strong relationships, striving for personal and leadership development, and seeking to understand what makes people tick.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is twofold: network intentionally and find a mentor. If you’re an introvert, set a small goal—like making three meaningful connections at an event—before letting yourself recharge. Combine that intentional networking with mentors from all generations, both older and younger, because every age group has invaluable wisdom to offer.
What advice would you give to young women entering your industry?
Surround yourself with mentors and advisors who know more than you and become a sponge. Absorb their knowledge and experiences, but remember to filter it. Take the wisdom that aligns with your authentic leadership style, and treat the rest as valuable data to learn from."
What values are most important to you in your work and personal life?
My personal and professional life is anchored by COURAGE. For me, this means forging deep Connection with those I support, maintaining Optimism through difficult times, and bringing a true Understanding to my clients' unique challenges. It requires unwavering Respect for everyone I interact with, and demanding the Accountability that is so crucial for learning and growth. Finally, it is grounded in daily Gratitude for the big and little things, and a relentless drive for Equity—ensuring everyone has the fair opportunities they deserve.