Shannon Jackson

Shannon Jackson is a B2B SaaS marketing leader and currently serves as Senior Director of Growth Marketing at Reputation. With more than 13 years of experience in marketing, she has developed expertise across growth marketing, demand generation, digital marketing, field marketing, account-based marketing, and marketing operations. Her approach combines strategy, data, and creativity to generate and capture demand while continuously evaluating campaign and channel performance to identify opportunities for optimization and growth.

Jackson began her professional career in the outdoor adventure travel industry with Moondance Adventures, where she advanced into program leadership and managed logistics, budgets, marketing, admissions, and domestic and international programs. She later transitioned into the technology industry, initially working in corporate events before progressing through field marketing, account-based marketing, digital marketing, demand generation, and marketing operations leadership roles at ServiceMax, a PTC Technology. Her career has included developing digital demand strategies, implementing marketing technologies, optimizing buyer experiences, managing paid media and website strategies, and partnering closely with Sales and other go-to-market teams to drive pipeline and revenue.

Jackson holds a Bachelor of Science in Interior Design from Florida State University and has also studied interior design at the College of Visual Arts. She holds an Advanced ABM Certification from Demandbase and completed the Account-Based Marketing Pathway through SiriusDecisions. Her professional philosophy is grounded in attention to detail, perseverance, dedication, and being goal-driven. Outside of her professional work, she enjoys traveling, camping with her family, and community involvement, including work connected to international community service initiatives.