Shannon Playford, Buyer | Category Merchant on Influential Women

Influential Woman · Retail Buying

Shannon Playford

Buyer | Category Merchant, Dollar Tree Stores

Chesapeake, VA

26Years experience

Certifications · Degrees · Memberships

Degree Bachelor's of Administration in Business from Flagler Degree Associate's in fashion merchandising from Fashion Institute of Technology

Her Story

About Shannon

Shannon Playford is a buyer based in Chesapeake, Virginia. With over 25 years in retail buying since graduating in 2000, she builds strategies that drive growth for companies and secures product lines to execute those strategies. Playford earned her Bachelor's in Business Administration from Flagler in 2000 and her Associate's in fashion merchandising from the Fashion Institute of Technology through a co-op program. She attributes her success to the people she has worked with and the openness and flexibility of strong teams. Playford values corporate cultures based on mutual respect where all voices are heard, and she advises maintaining a positive attitude and flexibility because this too shall change. She encourages young professionals to find the right fit rather than forcing a square peg into a round hole and notes the challenge of navigating differing mindsets between leadership and entry-level staff.

Her Interview

Ten minutes with Shannon

01What do you attribute your success to?

God, I mean, it's the company that I've kept and the people that I've worked with. I mean, you're only as good as your team, right? So I've, you know, been blessed to work along some really strong and smart people that, you know, whether they're above me or below me, I've always been able to learn from. And that really, again, gets back to the openness and the flexibility of, you know, it's not a there's no I in team.

02What’s the best career advice you’ve ever received?

This too shall change. It's just and it kind of was around just get making yourself as flexible as possible, because if times are good, you know, always keep in the back of your mind that this too shall change, so be prepared for what's gonna come next. When times are bad. It's a struggle, but this too shall change. It will get better, and just to kind of keep a positive attitude and flexibility.

03What advice would you give to young women entering your industry?

Oh, God, a young woman starting out in today. Probably just the, you know, it's all about the positive attitude and the flexibility, again, like No, no, the grass is never greener, you know, like, you're gonna Struggles on any side. I would say, you know, if you're in the right place, the happy times will outweigh the hard times. And probably, actually, now that I'm thinking about it, the biggest thing is, you know, come up and learning that sometimes a corporation just isn't the right fit for you, and that can be based on culture or a magnitude of other things, but You know, if it's not a fit, stop trying to fit a square peg into a round hole. Just find the one that is for you, and find a place where you can flourish there.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge in the field right now, I feel like, is the just the different mindset of the people at the top versus the people that are coming in, you know, at the entry level. And definitely as somebody who's kind of in the middle of that, it's it's being able to navigate both, and manage up and manage down. I mean, that's definitely the biggest challenge, and again, it gets back to a positive attitude and flexibility.

05What values are most important to you in your work and personal life?

Definitely, I've learned over the 25 years that I've been doing this a corporate culture that is based around respect that flows both ways. Is the biggest. And, you know, a lot of times, companies will tell, we've got family values, or we've, you know, we've, we are We're all about respecting others, but, you know, there's some different mindsets in how that's run, so I've definitely been pulled, you know, definitely, and had more success and longevity in companies that really kind of respect everybody's opinion and that want to hear your opinion, even if they don't go with it. It's just about being able to have a voice and to speak. Even if it occurs with some of the people in the room, they still want to hear it, because that's kind of what gets the creative juices flowing.

Join Influential Women and start making an impact. Register now.