Sharon Byers

I am the Senior Vice President of Sports and Entertainment Marketing Partnerships at The Coca-Cola Company, where I have served since January 2012 in Atlanta, leading strategy development for the North American Business Unit's sponsorship, property management, transaction management, activation, and planning. I manage over 700 national and local properties including the NCAA, NBA, Olympics, NASCAR, NHRA, the top 400 colleges, the top 100 professional sports teams, and talent including Carrie Underwood, Kobe Bryant, LeBron James, and Jennifer Aniston, oversee transaction management and stewardship for over $700 million, serve as a global expert for sports and entertainment strategy, negotiation, marketing, and partnership management, execute Coca-Cola's collegiate and sports marketing strategies and talent management, and manage 43 professionals dispersed throughout the United States. My key accomplishments include global adoption of sponsorship strategy across 180 countries, a Gold Award for a Recycling College program that became a mainstream global platform called "Give it Back," recognition as one of Coke's strongest managers with the highest employee engagement scores year over year, and consistent recognition as an exceptional performer. I have also served as Vice President of Sports Marketing at Coca-Cola North America since 1987, managing national marketing sports assets including the NCAA and Olympics, national management of the top 400 colleges and professional sports teams, and execution of Coke's sustainability platforms, as Vice President of Sports Marketing at FUZE Beverage LLC, and as Group Director of Region Marketing Assets at Coca-Cola from 2007 to 2009. I studied at Auburn University. Throughout my career in sports and entertainment marketing, sponsorship strategy, and partnership management, I have developed deep expertise in property management, negotiation, and global marketing platforms.