Influential Woman · insurance
Shawn Roguskie
Assistant Vice President of Marketing & Communications, Berkshire Hathaway GUARD Insurance Companies
Wilkes-Barre, PA 18701
Her Story
About Shawn
As a dynamic marketing and communications leader, they expertly orchestrate a comprehensive suite of strategic initiatives that shape and elevate the company's market presence. Their role encompasses the artful management of brand identity, crafting compelling public relations narratives, and spearheading innovative marketing campaigns that resonate with audiences across multiple channels. With a keen eye for digital excellence, they guide the organization's web presence and social media strategy, while developing impactful marketing collateral that drives product and service success. Their expertise extends to orchestrating engaging sales presentations, fostering cooperative marketing relationships, and safeguarding the company's intellectual property through meticulous oversight of trademarks and copyrights. As a master communicator, they ensure seamless information flow both internally and externally, while maintaining precise documentation through corporate reports and insurance documentation.
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