Influential Woman · financial services
Shawnae Lorenz
VP of Marketing | Creative Strategy | Brand Development | Integrated Marketing | Project Management, Riverfront Federal Credit Union
Reading, PA 19610-3338
Her Story
About Shawnae
Meet a dynamic Marketing Executive who transforms brands and drives remarkable business growth through innovative campaigns and strategic leadership. With a keen eye for design and a talent for executing comprehensive branding initiatives, she consistently delivers exceptional results across diverse corporate environments.
As a visionary leader, she excels in nurturing and developing design teams, turning creative concepts into powerful business outcomes. Her strategic approach to content development and ability to orchestrate complex projects has consistently yielded impressive results. A master of cross-functional team leadership, she creates collaborative environments that foster sustainable performance and innovation.
Her impressive track record speaks volumes. She orchestrated a spectacular three-day Grand Opening event that drew over 300 members, masterfully coordinating with 20+ local businesses while developing compelling marketing collateral and social media campaigns. Her strategic marketing initiatives have driven extraordinary results, including a remarkable 124% growth in loan volume since 2018.
Known for her data-driven approach, she revolutionized email marketing campaigns, achieving an impressive 42% average open rate. In 2019, she pioneered "The Current," an innovative social media video news segment, complemented by engaging year-end wrap-up videos that significantly enhanced market penetration and brand awareness.
Her expertise spans a comprehensive range of core competencies, from advertising and brand development to CRM and social media marketing. She brings a unique blend of creative direction, business acumen, and technological savvy to every project. Her leadership style emphasizes professional development, organizational excellence, and effective project management, all while maintaining strong interpersonal relationships and clear communication.
This results-driven executive combines visionary thinking with practical execution, consistently delivering value propositions that resonate with target audiences and drive business growth.
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