Shelley Snyder
Shelley Snyder is the founder and host of Fifty Up Health and Beauty, a YouTube channel focused on health, beauty, and wellness content for adults over 50. She oversees all aspects of content creation, marketing, and business development, drawing on her 40-year career in the pharmaceutical and biotech industries to deliver expert-driven, educational material. Her work translates complex medical and wellness topics into practical advice that empowers viewers to make informed decisions about their health and lifestyle.
Throughout her career, Shelley has held leadership roles in pharmaceutical sales and marketing with companies including Genzyme, Sunovion Pharmaceuticals, and Syneos/GSK, specializing in therapeutic product launches and territory management. She brings extensive experience in strategic partnerships, client engagement, and educational initiatives to her current role as a content creator.
Shelley is passionate about providing accurate, ethical information and amplifying expert voices in healthcare and beauty. Her philosophy centers on helping individuals over 50 navigate health and lifestyle changes, supporting them in looking and feeling their best through evidence-based guidance.
• Pepperdine Graziadio Business School - Executive MBA
• UCLA - Bachelor of Science - BS, Physiological Psychology/Psychobiology
What do you attribute your success to?
I attribute my success to my ability to reinvent myself and adapt to new opportunities. I excel at building strong relationships, and my passion for science drives me to engage meaningfully with doctors and other healthcare professionals. I truly enjoy learning from experts and collaborating with them to make a positive impact.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep going and pursue your passions relentlessly. If you truly care about what you’re doing, don’t let anyone discourage you or rain on your parade—stay focused and keep moving forward.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to find something you’re truly passionate about and develop a clear strategy to stay focused—like creating a business plan. Always ask yourself ‘why’ and stay connected to that purpose. Do your homework, prepare thoroughly, and let your passion guide you.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities—and challenges—in my field right now is the technical side, particularly with emerging technologies like AI. Staying up to date and learning how to effectively integrate these tools is essential to remain competitive and innovative.
What values are most important to you in your work and personal life?
"The values most important to me, both in my work and personal life, are ethics and honesty. I strive to stay true to my principles, as I believe people will always respect integrity and transparency.
Locations
Fifty Up Health and Beauty
Rancho Mirage, CA 92270