Shelly Rexroat
Shelly Rexroat is a visionary designer, technologist, author, speaker, and business leader whose career spans nearly three decades of driving innovation in complex, future-focused environments. Currently the founder of Bethesda Designs and Bested Designs Innovation Studio, she has built a reputation for transforming intricate ideas into clear, scalable, and human-centered solutions. Based in the Dallas–Fort Worth Metroplex, her work blends deep technical expertise with creative strategy, earned through extensive experience in enterprise IT, business systems architecture, and large-scale organizational transformation, including mergers, acquisitions, and enterprise technology integration.
In addition to her corporate leadership background, Shelly spent nearly 28 years as IT Director at Source Advisors, where she led enterprise-wide initiatives across software development, CRM and ERP implementations, cybersecurity, compliance, and operational efficiency. She has also contributed as a mentor with Techstars and remains actively engaged in innovation communities including SIM, Sigma Xi, and Startup Grind. Recognized as a Top 100 Innovator and Entrepreneur, she is widely respected for her ability to anticipate emerging trends and design systems that are both technologically advanced and deeply human-centered.
Through Bested Designs Innovation Studio, which she launched in August, Shelly is focused on building a platform that brings talent off the sidelines connecting experienced professionals impacted by layoffs with emerging talent entering the technology field, particularly in response to the disruption of entry-level roles driven by AI. Her vision is to create a gig-economy-style ecosystem for development, collaboration, and opportunity. While the model is currently in an intentional build phase focused on refining structure, revenue, and long-term sustainability, she continues to stay deeply engaged through writing her book, speaking, and advisory work. Her speaking centers on three core areas: corporate innovation and building resilient teams, startup and entrepreneurial resilience through early-stage challenges, and trauma-informed growth that explores identity, healing, and transformation as a pathway to greater innovation and strength. With rapidly growing media attention and dozens of magazine features emerging following her Top 100 recognition, Shelly continues to expand her influence as a thought leader at the intersection of technology, humanity, and purposeful innovation.
• Top 100 Innovators and Entrepreneurs for 2026
• Associate Member
• Smith College - AB, Psychology
• Top 100 Innovators and Entrepreneurs
• Society for Information Management
• Private Directors Association
• PEO
• Sigma Xi
• Leader
Pay It Forward Team
• International Chapter of the P.E.O. Sisterhood
What do you attribute your success to?
I really attribute my success to my faith and being willing to listen to that inner prompting. I had been working crazy hours and was praying about what I needed to do, and I felt God prompting me to write the book, and that just led from one thing to another. I've also been surrounded by amazing people who have been helping me, guiding me, and encouraging me along the way. I've invested in a lot of coaching - executive coaching, group coaching, productivity coaching, health coaching - because I realize that if you don't fuel yourself, you can't fuel your business and the different people and teams that you're helping. I've just been blessed to have so many mentors supporting me through this journey.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to remain open to continuous growth and to actively seek guidance from a range of mentors rather than relying on a single perspective. Throughout my journey, I’ve been fortunate to be supported by executive, productivity, and health coaches, each of whom has contributed uniquely to my development. I value the diverse insights they’ve provided and have consistently leaned on their expertise to strengthen both my personal and professional growth.
What advice would you give to young women entering your industry?
I would say definitely just be curious and courageous. Don't be afraid to do things - that's really how you learn. You don't have to have it perfect, you just have to have it good enough to get it out there and start getting some feedback. If you wait too long, if you try to make it perfect and then launch, then all of a sudden you get feedback and you realize that it may not be what the market's wanting. So don't be afraid to put out imperfect things and just realize that that's part of growing and iterating until you get to something that the market really wants.
What are the biggest challenges or opportunities in your field right now?
Right now, the biggest challenge I'm facing is really overcoming the hurdle of making sure that I have a sound revenue model for the profit sharing around the gig economy. It's about navigating the economics and making sure the model works before we scale. At the same time, there's a tremendous opportunity in what I'm building - bringing experienced professionals who've been laid off from big companies together with young people trying to enter the technology field, especially as AI is taking over those entry-level jobs. Creating this marketplace and community to connect talent across generations is both the challenge and the opportunity, and I'm working through the intentional build phase to get it right.
What values are most important to you in your work and personal life?
Faith is absolutely central to my work and personal life. When I was trying to figure out my next steps and working crazy hours, I turned to prayer and felt God prompting me to write my book, which led to everything else. I also deeply value curiosity and courage - being willing to take action even when things aren't perfect, learning from feedback, and continuously growing. Having a heart for people is important to me too, which is why I'm so passionate about bringing talented people off the sidelines and creating opportunities for both experienced professionals and young people entering the field. I also believe strongly in fueling yourself so you can fuel others, which is why I invest in my own health, productivity, and personal development through various forms of coaching.
Locations
Bethesda Designs
Coppell, TX 75019